Search Marketing Now offers expert, authoritative information on best practices in search engine marketing (SEM) for achieving maximum exposure on Google and other web search engines. We offer free, in-depth search marketing advice focusing on:

  • Search Engine Optimization — SEO and link-building, keyword research, working with in-house SEO teams or search marketing agencies, and maximizing Google search traffic
  • Paid Search Advertising — PPC campaign management, advanced search advertising bid tactics, pay-per-click advertising basics, and Google AdWords strategies
  • Web Analytics — Testing and measuring the effectiveness of paid search advertising and SEO campaigns, maximizing search marketing ROI and ROAS, measuring conversions, driving web site traffic from Google and other search engines
  • Local & Mobile Search – Marketing and advertising strategies and tactics for mobile devices, leveraging local/social media sites (Facebook, Twitter, Yelp), geotargeting searchers who are ready to buy

Choose from SMN Webcasts, Hosted White Papers, E-Books and Resource Centers – all are free. Boost your search marketing intelligence at Search Marketing Now!

 
Upcoming Webcasts

Upcoming Webcasts – Register Now to Reserve Your Space!


Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

Tuesday, July 27 – 1 PM EDT (10 AM EDT)

Moderator: Misty Locke, President, Range
Speakers: Eli Goodman, Search Evangelist, comScore, Inc.
Bobby Jones, VP and Managing Director, Alloy Access

Attend this webcast and learn:

  • How to engage, influence and close the loop with various consumer groups – from women and men, teens and Gen X, and the gay community
  • What to do – and what not to do – with targeted search messaging
  • Why placement, frequency and messaging can result in vastly different results depending on the demographic

 

How to Market Online Where Retail Consumers are Searching

Tuesday, August 3 – 1 PM EDT (10 AM EDT)

Attend this webcast and learn:

  • Where consumers are researching and shopping for consumer electronics? When in the purchase cycle do they turn to different information sources?
  • Are they more apt to look at products in premium locations?
  • How can product and eCommerce marketers improve position and ultimately conversions based on this new information?

 

More Upcoming Webcasts

 

SMN News & Notes

Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation.

But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. On last week’s webcast, “SEO & Hosting Issues,” we had more questions than we had time to ask and answer. One viewer wanted to meet others from the webcast, to continue the conversation and discussion about what SEOs need to know about hosting.

So, we thought we’d try out a follow-up discussion on our Search Marketing Now LinkedIn Group. If you haven’t joined yet, check it out!

 
 

Other Search Marketing Resources

Sphinn

Internet marketing news and discussion forums - a place for marketers to meet, talk, and network.

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Search Engine Land

Leading news and information site covering search engine marketing, searching issues and the search engine industry.

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Search Marketing Expo

Live, in-person conference series about search and internet marketing.

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