The Third Door Media Team

Danny Sullivan, Partner & Chief Content Officer

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Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.

Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline.

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as “A Webmaster’s Guide To Search Engines,” a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.

The positive reaction from both marketers and general search engine users caused Danny to expand the guide into Search Engine Watch, where he served as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media’s chief content officer.

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Chris Elwell, Partner & President

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Chris has more than 20 years interactive media and marketing experience in management, product development, marketing and editorial positions.

From 1997 to 2006, Chris was Vice President & General Manager of JupiterWeb, the online publishing division of what is now Jupitermedia Corporation (NASDAQ: JUPM). In that role, he was responsible for sales, marketing, editorial and production of JupiterWeb’s more than 100 web sites. He participated in more than 50 site acquisitions and was a key member of the management team that took Jupitermedia-predecessor, internet.com Corporation, public in 1999.

He also directed the launch of Jupitermedia’s Events division in 1999, the year Jupitermedia teamed with Danny Sullivan to produce the first Search Engine Strategies conference.

Prior to Jupitermedia, Chris served in management, marketing and product development capacities at business research and publishing firm Simba Information. He began his career in business journalism at Knowledge Industry Publications and Digital Information Group, and was in new business development department at Covidea, a pioneering home banking joint venture of AT&T, Time Inc. and Chemical Bank.

Chris holds a bachelor’s degree in Journalism from an obscure New England college and lives in Redding, CT, with his wife, Paula, and children, Elizabeth and Alex.

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Sean Moriarty, Partner & Vice President of Sales

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Sean’s events management career spans 17 years. He has managed sales organizations for some of the IT industry’s most dynamic events such as Comdex and Internet World. Along with these large events, Sean was responsible for running many vertical/boutique events.

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Chris Sherman, Partner & Executive Editor, Search Engine Land

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Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can’t See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and The Elements of Basic, The Elements of Cobol and The Elements of Pascal from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master’s degree in Interactive Educational Technology from Stanford University and a bachelor’s degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

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Claire Schoen, Director, Search Marketing Now

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Claire has held senior marketing and operations positions in publishing for nearly thirty years. Most recently, she was responsible for marketing and production of webcasts at Jupitermedia Corporation. She has also served as a marketing consultant for WebMD, Market Data Retrieval and Scholastic Inc. Prior, Claire managed one of three information practices covering publishing markets at Primedia’s Simba Information division. She has also held senior marketing and sales positions at Simon & Schuster, Cambridge University Press and Macmillan.

Claire has an MBA in marketing from New York University, which she received around the same time that IBM launched the personal computer. In her spare time, she enjoys rowing with a crew team in Norwalk, CT, where she lives with her husband and two children.

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Michelle Robbins, Director of Technology

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Michelle has 11 years experience designing, developing, deploying and marketing web sites for a variety of business sectors. From 1999 to 2006 she grew her web development consultancy to implement online presences, develop custom applications and various web marketing initiatives for such companies as American Airlines, Honda Civic Tour, DMX Music, and more. Prior to striking out on her own, she worked with Danny Sullivan at one of Southern California’s first online agencies and web server software development startups. Before crossing over to technology, Michelle spent 4 years on the management team in marketing and promotion at the Walt Disney Company’s record label.

Michelle has two bachelor degrees from the Univeristy of California, Irvine, and lives in Long Beach, California with her husband and two young children. In her spare time, she imagines what it would be like to actually have spare time.

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Karen DeWeese, Director of Conferences

Karen has more than 15 years event management experience with the past 8 years focused on the search marketing world.

Karen helped to establish the launch of Jupitermedia’s Events division in 1999, including the first Search Engine Strategies Conference. Karen has produced international and domestic events, consumer and trade events for Reed Exhibition Companies, Conference Management Corporation, Association Exhibition and Services, the Cancer Society and Easter Seals.

Karen holds a bachelor’s degree in Communications from the University of Connecticut and lives in Trumbull, CT with her husband , Cory and daughter, Haley.

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Mary Warley, Sales

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Mary has 18 years of experience selling and producing events primarily in the IT industry. She has worked on a variety of small, large, and boutique events both domestically and internationally. Many of the shows she worked on from their infancy and gets a kick out of watching them grow along with the industry that they serve. Some of the more notable shows that Mary helped launch are COMDEX (Internationally) and Internet World.

Prior to joining Third Door Media, Mary was employed at Jupitermedia Corporation where she helped create and sell their webcast program for which Chris Sherman was the primary content expert. Mary has a strong track record of working with her clients, listening to the objectives they are trying to reach at an event, and developing a sponsorship program to help meet those needs.

Mary received her Bachelor’s degree from Boston College and lives in Walpole, MA with her husband and 2 children.

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Kendra Jaros, Senior Director of Marketing, Third Door Media

For the past 18 years, Kendra has managed and marketed conferences, Internet advertising products and subscription-based information services for professionals in search marketing, IT, publishing and graphic design.

Most recently, Kendra oversaw the development, management and marketing of a Web-based video tutorial subscription service for graphic designers. In addition to creating and managing Jupitermedia’s Webcast business, she was responsible for the P&L, operations, product development and marketing of the company’s conference business, serving IT segments including search marketing, Web analytics, networking and IT management.

Prior to Jupitermedia, Kendra worked at R.H. Donnelley where she created an innovative service designed to bring Web solutions to small local businesses. In this role, she worked directly with technology vendors such as interactive advertising agencies, search companies and online directory publishers. She launched her career marketing newsletters, conferences and research reports at Simba Information, a b-to-b research and publishing firm, and eventually led operations for the company.

Kendra has a BS in marketing from Fairfield University, and a MBA in marketing and management from New York University. She lives in Brookfield, CT with her husband, Tony, two young children (Delilah and Colby), Elvis the cat and a pug named Theo who sleeps in Kendra’s office all day.

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Emily Breeze, Operations and Client Services Manager

Emily has over 5 years of conference planning experience. She previously was employed at Gartner planning conferences that ranged from 400-5,000 attendees in domestic and international locations. For a short time she also acted as project controller for on-site collateral and signage for all North America Summits. Prior to this position, she worked at a Chicago non-profit and developed quarterly e-marketing strategies as well as drove Internet communications and content.

Emily holds a bachelors degree in Communications and English from the University of Illinois. She now resides in St. Louis, MO with her husband Fred Schrick.