Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Below, news stories that have been voted hot by our Sphinn members or selected by our editors:
Show Me: Newest | Oldest | Greatest Hits

A new and overlooked way to increase conversion rates and CTR (and by proxy improve your AdWords quality score). Fantastic, in depth article on AdWords Ad Sitelinks, how to set them up as well as use cases. An amazing first post from the latest member… Read more

Comment 1 Comments  
Inspired by the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Help thread, Ian Howie gives his top 5 AdWords grievances and offers some solutions. Read more

Comment Discuss  
Today, we released the world’s first Free Negative Keyword Tool for improving your click-through rates and Quality Score, which in turn can significantly improve your ROI across your entire PPC account. Read more

Comment 2 Comments  
We asked 15 PPC experts - including Andrew Goodman, George Mitchie, Dave Davis, Marty Weintraub, Brad Geddes, Josh Dreller, and more - 4 questions about Quality Score and got a lot of great content. Find out what they had to say about:1. The factors… Read more

Comment 1 Comments  
Evert Veldhuijzen wrote about the definition of brand bidding and ad-hijacking, on how to prevent it and what „evil“ affiliates do to book trademarks that are „protected“ by Google’s complaint form in his first post, in his second post… Read more

Comment Discuss  
In the wake of Google’s new PPC service, there has been speculation that the new service is simply a version of Remarketing. After touching upon the new service in Beyond Google PPC in 2010, Search Engine Journal has since had the opportunity to… Read more

Comment Discuss  
Yes, if you haven’t heard yet, you can get penalties and banned from AdWords. Kate Morris explains how NOT to get banned in Adwords... Read more

Comment Discuss  
Warning... extremely long post about Google AdWords quality score, how it came about, how it is calculared and on what levels, what it determines on different networks and detailed instructions on how to improve overall quality score. Read more

Comment 9 Comments  
Great stuff"You may have come across get-rich-quick books telling you how you can make a fortune in affiliate marketing. Hand over $97, and you’ll get “the secrets”. We’ve decided to give you “the secrets”, and charge you $0 instead. We’re… Read more

Comment 3 Comments  
Paying keywords are simply keywords that people type into a search engine when they’re looking to buy something. Here is a tool tohelp find those keywords (with video). Read more

Comment 1 Comments  
Last guest post of the year from Dixon Jones at Receptional. Gives some quick, top tips on how to ensure you're all set up correctly for traffic to start flowing from Microsoft adCenter! Read more

Comment 1 Comments  
A post about using AdWords Geo Targeting to improve your quality score. By using searchers location below your AdWords ad you can increase CTR dramatically and by proxy, increase your quality score. Read more

Comment Discuss  
Using CAPITALS in ads, putting any site you want in the new Adwords sitelinks, Using symbols in your ads, making ads beyond the limits and unclickable ads. Fantastic tips and tricks on PPC. A must read.Evert Veldhuijzen does a write up of his… Read more

Comment Discuss  
To provide a better search ads experience, we've been developing and testing a variety of new ad formats. Read more

Comment Discuss  

Nice post on the concept of keywords and the way we are browsing the web, searching answers for our queries.

Read more

Comment 3 Comments  


Sphinn Sponsors
Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts