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Below, news stories that have been voted hot by our Sphinn members or selected by our editors:
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Sandra Niehaus writes: "As online marketers and conversion experts, we want our sites to be effective. No, it has to be said: we want more than that—we want to turn our sites into kick-butt conversion machines, leaving competitors in the dust with… Read more

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Lisa Barone provides a fresh way to look at your home page through a site visitor's eyes. See it the same way you see a first date! Read more

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Stephen Pavlovich shares the same processes that he uses to consistently boost his clients’ conversion rates – sometimes even doubling or tripling them. (He specializes in industries like finance, gaming, travel and weightloss, where even a 5%… Read more

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Conversion rate optimization promises huge potential for your website, but often the project seems so large that you don’t know where to start. Your site has 5 different conversion types, 8 different forms, IT never does anything on time, your graphic… Read more

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If they want to keep me as a reader, there are some mistakes they simply can’t make. Read more

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Once you've gotten a shopper to add a product or two to their cart, you have a reasonable chance of converting them into a buyer. We present a number of usability enhancements for the checkout process on e-commerce sites. Read more

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We’ve all heard the business principle of “listen to your customer”. In analyzing the SEOmoz business, we took that principle much further ... Read more

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Running an e-commerce website is a never-ending task, from trying to squeeze that extra bit of conversion rate out of the check-out page to figuring out which referrers give you the best traffic .... Read more

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Multivariate testing software can greatly increase your website’s profits. This site lets you compare testing platforms, including the free Google Website Optimizer. Read more

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Excellent post by a 12 year old wiz-kid. 17 important things to do after starting your wordpress blog! Read more

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A 400% increase was obtained from a total of eleven experiments, which were carried out at five different stages of the conversion funnel. Some of the changes made were very specific to Voices.com’s business, but others tend to work for most businesses. Read more

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Terrific resource from Joost de Valk: "I make mistakes. You make mistakes. We all do. And some of these mistakes end up providing our readers with a 404 page. Chances are that page says "Error 404: file not found". How does that help your visitor?… Read more

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If you think it takes a rocket scientist to improve your corporate website, you would be correct. Read more

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We are going to show you step by step how to get a working Wordpress installation seamlessly integrated into your current website. It doesn’t matter if you are using Joomla, Drupal, or straight HTML, this write up will work for your website too! Read more

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"I've long felt we’re missing something with the way we go about user testing. There’s a lot of advice to go out and get 5 random people, show them something and get their feedback. Companies pay for random people. I would rather spend time out in… Read more

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