Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Forrester: The State of Online Testing DETAILS Authors John Lovett, Senior Analyst, Forrester Summary Online testing is an underused and overlooked technology solution in the space of Web site optimization. This whitepaper uncovers recent findings, untangles the confusing vendor market, and helps customer intelligence professionals use testing to improve their online initiatives.
Omniture Recommendations: Integration with the Powerful Omniture Marketing Suite DETAILS Summary Recommendation engines are a way for content owners—such as merchants, marketers, and publishers—to present the most interesting content to each customer at each step in the interaction. If you are in retail or B2B ecommerce, publishing, or advertising and looking for a recommendation solution, or a means to personalize interactions, Omniture should be on your short list.
Unlocking Insights with Web Analytics DETAILS Summary Aberdeen Research recently conducted a study on the web analytics landscape with the purpose of trying to understand what "best-in-class" companies are doing right. Their findings are included in this new webinar about unlocking insight from web analytics. Topics covered include: the analytics marketplace, analysis of paid vs. free solutions, how segmentation helps find greater insight, and a blueprint for success. Download the webinar and research paper today.

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Webinars

Customer Acquisition & Retention DETAILS Authors Geoff Ramsey, CEO, eMarketer Alastair Douglas, Head of Marketing & Analysis, SimplyBusiness Summary Last Year firms moved $60 billion out of traditional media and invested in their own web site development. As more and more companies move their traditional businesses online, marketers must adapt and re-think their strategies for retaining and attracting prospects. Duration 60 minutes
Retail Relevance Bundle DETAILS Authors Kevin Metz, Director of eCommerce, Ulta Beauty Jennifer Sun, Omniture Digital Optimization Manager, Adobe Summary The immediate growth of online sales is being slowed in some product categories but in the long term the demographics of online buyers will sustain the pace of growth of online sales. Online marketers have an opportunity to segment and target these growing retail audiences by serving them more relevant content to increase ROI. Duration 35 minutes
Does Your Marketing Cross Multiple Channels?DETAILS Authors Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group Scott Jones, Product Marketing and Partner Strategy, Responsys Summary Many businesses focus on improving the customer experience on a channel by channel basis. Imagine the results you could achieve if you could leverage and integrate analytics, recommendations, testing and targeting. This content is packed with real world case studies and best practices that will provide you with reasons your company should invest in a system that allows you to measure and optimize across channels. Duration 60 minutes

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Success Stories

SteveMadden.com Increases Sales, Continuously Optimizes E-Commerce Site Using the Omniture Online Marketing Suite DETAILS Summary SteveMadden.com was seeking a solution that would enable its e-commerce marketers and merchandisers to easily gauge shoppers’ behavior on the site in real-time, conduct sophisticated multivariate tests and target content on-site and within email, and make adjustments on the spot. The team saw the combined capabilities of Omniture SiteCatalyst, Test&Target; and Genesis and decided that the Omniture Online Marketing Suite was the right solution.
Timex uses Omniture SearchCenter and SiteCatalyst to Optimize Keyword Searches and Drive Online Sales DETAILS Summary Timex wanted to find ways to increase traffic to its Web site and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent. Industry Retail
Salesforce.com Leverages Valuable Analytics Data to Test and Optimize its Sales Funnel with Omniture DETAILS Summary Salesforce.com leverages a combination of Omniture SiteCatalyst and Discover to gain insight into the behaviors of visitors to the company’s Web site and uses Omniture Test&Target; to continuously test and optimize content to enhance the online experience. Industry Software

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