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RJ Reynolds

the Al Pearce Show for Camel Cigarettes.

Date: 11 Apr 1941
Length: 28 pages
514591605-514591632
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Type
DRAFT
REVISION
SCRIPT
Characteristic
Marginalia
Site
Marketing
42-02-01-01
Attachment
0323 -2724
Request
1rfp65
3rfp2
Minnesota
Moore
1rfp2
Box
Rjr1776
Named Person
Pearce, A.
Niles, W.
Columbia Broadcasting System
Bring, L.
Hoff, C.
Lish, T.
Harris, A.
Blurt, E.
F Kitzel
Schlesinger, L.
Army
Navy
Date Loaded
27 Feb 1998
Brand
Camel
UCSF Legacy ID
vat03d00

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Corrected 5/l6/41 -rw (F7NAL UIZI'P?) TIX AL PPARCE SHOW FOR CAMEL CTGAREWFS ~_.._.._...~...,~._......_.._.~....._.___._ ----~ - FRTIY~Y, APRIL 11, 191E1 Pr2tre,m No. 50 4:30 - ~:00 PlM, PST 7:30 - :00 P,M, PST (EOCKS) S' pose you' ro all smoking C,3mo1 C3.9arottos s I hope, I hapE-, I I'opc: ,,, MUS IC : TIiy,w% ,. F'ADI~ TO WLfiTDELL T1IIES WI,'NDI~LL; Ladies and gontlomon -- CAMEL -~ the blowor-burning cigare ettc of costlir:rr tobaccos -- bring you, from Ho1lywooa -- AL PlYMha and his Gan[-;l MUSTC : TIiI':N: . . UI' TO AL ~'I;~'~ItCI~, ....~...~ ..~ ~....
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THE AL PWaCh- SHOW 4/11./43. AL: Good evening, friends, thank you for that generous, hearty welcome. Boy, have we got a full show tonight. We 're really going to have to go some to get it a1.7l on in the next thirty minutes. Our guest of honor, in addition to mairj other surprises, is Mr. Leon Schlesinger, creator and producer of, th and Looney Tune animated cartoons Y off show, Lou Bring has cooked up a novelty arrangement that should put us al7l in a Merra..e Melody mood -- "Mary Had A Little Lamb. " So to star the errie M, 1od ORCHESTRA: r`Mf1RX HAD A LTI'TLE IAMB"
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THE AL PL'1RCE SHOW -~- ~ 4/11/41 j%L: Well, Lou, th[?.t was cert£iiii1y a cute arld original arrarigement and now, fr, iends, for surprise n.umUer one, we have t~,-ENMLL: Hey, wait a minute, Al, speaking of surprises, we've got one for you. AL: You lve got a surprise for_ me, Wendel.l,`1 MINDELL; Yup -- you know the othe:r day you were telling us about that collection of old antiques you have up at the house? AL: Yup --- that + s my hobby. V~'hy, Wen, I have a tabl.e over a hundred years old. Wk:NDELL: We1.1, A1, the gang GtiT.7.l chipped in and today we picked up a rare old piece of Chippendale. Wait '7.1. you see 3.t l ---` AL: You did thrit for mo? Oh boy! His it got those thin logs W3NLE LL: Yeah •-- 'yeahl AL: And not much upholstery -- ? ''JENDEIT : Thc i, I s right I AL: And looks like it was falling apart , W}{,NDF,LL: Yeah --- that's ~,t; Bring it in, boysl
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THE AL PEARCE SHOW . lE/11/41 TIZZIE: Hel1o, folksiesl My, but I'm the happy little gir7l tonightl Isn't youth wonderful? I was telling a friend of !minc- tonight, who is an Adrii3.ra1, in the . Navy, I said, "You wouldnIt think to look at me-, Admiral, I had just turned twenty-four, would you?" Hd said, "No. I'd think you just turned." Speaking of the Navy -- a sailor boy called me last night -- I forgot what it was he called me so he asked me to meet him at a cafe called The Saiiors, RGst. Mama told me to be careful of sailors, so I said, "Do I know you?" Hc said, "No," so I went. I had to wait for him so I said to the head waiter, "I't Is so crowded -- have you a 1ittl.c nook whcale you could put a g3.r7, like me so I'd feel at home?" So he sa7.d, "Yes, we have -- but we 1 re kt-eping the mops therE: right now.," My, I waB: angry so I said, "xlm not a girl that can be insulted -- that way." Finally my sailor boy camo, and I guess he owns an oil well, too. II heard him say to a friend, "I just br•,u0h'-.an an old gusher. " That ts what he meant, don 't you think -- or don't you? Then we danced. Of course, I'm an exot3.c dancer -- I have been ever since I was a little slop -- slip of a girl. In fact, almost every night boys come outside my window and serenade me. Last night I came out on the balcony and danced for them., and they throw roses at me, But one of the:m.throw a cactus and it landed right on my balcony. So I danced and danced and finally I got it out. 1So while dancing with my sailor boy I said, "It must be wonderfl u7. to be in the Navy and (CONTINU't;D)
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THE AL P1-Y1iCF,' SHOW .-5- TiZZJ:k~: sai7l all over -- I wish I were in your shoes." So he (Contfd) said, "Well, the way you're dancing it fools as though you're trying to got into them right now." So ha went for a sandwich for me -- rny, I often wonder what became of him. So for our sailor boys tonight, as it 's spring, we 're going to make a recipe cral.ied Navy Spring Stew. Are you ready? All rightyl First everybody take a big sniftdr -- s3,fter, pardon me. Now am~~kc some cornmeal mush and poui, it on the floor. Got it? Now stand in it. Are your dogs in the corn meal? A11l right, now rnushl Then open onE: dozen ege;s, that havu been mislaid. Now get the electric fan, got up on the sink and turn on the fan and pour the eggs in. T' 7.1 w~~it for you -- (SING ) High On A Windy Hill. Got some on you? That's good.l Now sweep, - up the mush, wipe off the eggs, mix together and add one spoon baking powder, one spoon talctun powder, one shot gun . Powder, and bake. When guests arrive serve, and when they say, "Why do you call this Navy Spring, Pudding?" just say, "We1l, take onr: spoonful and you'll saip~ right out of your chair and then 'hit the dock.'" Now Ln N . ~ Ln N ,. v..VII_L'iz2C_"+'V 4fflPPOV4&~~"""ICf-'! G) to ORCfT,STRA: CHASLR
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I TMI AL PEARCE SIiOW 4/1.1/11-1 You know, lots of pooplf have lots of ways of announcing big news. Some do it this way: OFtC}a,:ST~_,A ; ROLL OP' DRUMS AL: Others arc more ambitious, ORCi-iESTtV~: (RQLL OF DRUNIS....f3LARE, OI<' TRUMPV1'S...FjNALLY WHOU; ORCMSTRA I1i FANFf~RE) Now, I wc,s never onF: for all that. I've got some good news for you tonight ~:,nd nerc fs the way I'm. going to have it announced. WOMAN: Why they1re mil.de:,. Milder than any other cigarette I've ~ evEr smoked. ThcrV Is 1.c)ss nicotine in the smoke. That 's my news, aazd -~rours, too, friends. F,nd it 's so a.mportent that a fanf. '~ro, no matter how 1.oud, would seem like a whisper next to it. Yes -- t.1c news is that milder Camels givE- you less nicotine in the smokc. And this fact --- importarit to every smoker --- comes fromm scienca itself. L3.sten; Independent scientific tests of' five of the 7.argcst-sclling cigarettee show that the smoke of slower-burning Camel.s contains twenty-eight per cent loss nicotine than the average of the other brands tested -- less than any of them. Take stock, friends. What cigarette are you smoking now? The odds (CONTINU~~D)
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TI-E' AL PEARCE SHOW t}~17.~ZF7. AL: are that it's one of those included in this famous (Cont'd) "nicoti.ne in the smoke" laboratory test. So why not get this big s.dvantage in your smoking. Get that grand Came1 flavor and coolness ~- in fact, get a swell smoke. Get Camels! ORCIISTRA : PACTSICAL CWI'AIN)
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'J'}I} ; F11a F') ,; ,IIC}' ~>I IOW _. £;.- 1/11./jl 1, f Ah: }0r1.c;I1C3a, thc; m_i.11..ioia:; of pcojjc.; who have soc>n 1.,eon Bchacsaaior's nMorr.ic; Mo7ody." cartoon, "rJ'ho W:i.1ci Hure;ll SOUld1): 1'}1WE 1;11JGS AL: Yon co£avc>ii's s«.kc-, now what? ('J'0 AUD1:1VCI~') }',ardon Iirc-, just a minute, p1E>asc:, k'IION1; OYY }100E, r;I : ( 7hI~17 ) ) }Ic:1 ] 01 K1`1'l,hl 1: II.i yi oh }~',,,nc},io Gr,~iide: -..- it 's Yitzc-1l on this endy --- Al,: Ka tvc;1, you ou[;ht to bc; r.ti;->hamc;d of' yourso7.i' ---- intc;rruptine., the proC;ram. }Y~np; up th,:A phorac: riE;ht now and V;ot over hc;rc: quick - -- Just a sc:cond --- just a :;c;cond --- don't bc- so hasty pasty. YOU wrtnt Surpr:i,'L;c%s - 0kr:vy, so ],'ti1 out P;c>ttarip; thOrn -.-- }~iE;ht now, would you bc:I:i.cvo :i t, :f am nob-hobbl.n.g with the movic: stars at Ca ro' ;, roo:f' Varaon, AII: Ki tzc;1 , thJ s:i_s no tl.mc: for k:i.ddl.DC; Rn.d, f'urtUritrorc-, Ci po' .; dooSn 't}iave; a roof garden. K7`1'l~t1:1 ": Thl s a s Cl ro' ;; and }toobuclcJ AL: Now JJ:;tc;ri, Woe1 .._.. Ka`1"~/11,1 1: Tush --- tu;;h ---- wouad you bc:7.:i_c:vc; l.t --- for five thousand dollcrs 7 can got you C7.ark. Gn,b1.c:.
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TI,111;,b 1'11Y~ItCh SIIOW --9-- 4/1_1_/lf 1.. r"11 ~: That' s too much, f~1_1 how .1bout Char7.j-e l~uttc:xvorth? I-I()w much is I3uttorworth? KI`.f'G}'L1: }oorty--i-i-inc; cents a poulid. Al,: Ka.tzc:1, this has vonc; far enough, and f, urthorinorc,, wc; don't nc:c;d- any morc; surpri.sc;; tonight. Wc.'ve Cot Loon Sch7.c:si.n€;c;r, and --- K]`J'YMn (CU`J'S 1t:1GIrt1' INTO AbIS (5l'1,1X;II) W}TA's that 11Aroc? --~ KYJ'Z}';L.: Oku.y, 111.1 g~ot him Al,: Got who? KTTl,hl1: Mr. Schlc;s -- Schlosh ---- Schlish --- Ioon h9_!nsolf: Ab: You c P,n' t c:vc)ri prrVIourlco 11.13 namo -- how do you c%xpoct to CA him? K7rJ"l,1,l,: P:ish po.>h -- whcn I was five yc;ars of o1.d, :I couldn 1t pronouncc: larwngi.ta.s --- but ;I tot a.t: So long, pal, 2' 1_7. bc; back in a flash with 5chlc;s in the flc;sh! SOUND: YIiONE 1VJ~G(,i I)C)WN ~)UT.CK
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THT, AL PLATtCF SHOW -1.0- 4/11/Ii 1 AT: How do you like that? When Kituell finds out Mr. Schlesa-.nge1 is already here, is he €;oinr; to be surprised? Now, folks, to get back where I 1.eft off fbefore I was so rudely - -~ interrupted C--~ .9_-"-Q. The millions of people who have seen Leon SchlesingEr's recent "Morrie Melody" cartoon, "The Wild Hare, " will be interested to know that the voicc• of the huntler was done by "our ovrn" Raymond "It Wasn 'tEas,y" Radcliffe, aix;d the voa.ce of the Rabbit by our own Mel "Pb. McTavish" Blanc --- both regular nie~mbers of our Gang. We thought it would be fun tonight to adapt this particular cartoon to radio, so Lou k3ring, if you will give us some woodsy music, we '7,1. get under way with the f irst radio showing of "`J'he Wi1d Iiare. " MUSj:C: II~'I'TZODUG~1'iON,..Gr:Y...FF,M,' TO B1CKGROUID FOR: vn,.N])uLI:j: Merrie Melodies presents "The Wi1.d Hare j" The setting is a tranqual l woodland scer_r:~, with ageiltle breeze. :, (RAT3BI`J' ) Te1.1. lem about me, bud --• 11111 ""Bugs" Bur,riy the rabbit. W;.NTBTA-3: Pleasol A tranqui7l woodland scene with agentl.e.. Li.sten, Doc, Z f m the star of this thin ;. WEVDCIT.,L: Please, Mr. Rabb:tt, 1E-t i,io fJ.nish. The setting 3_s a tranqui1_.. . . MIi:I_,: What 's a tranq uil? Wt.NDT,I~T,: Flw, now youlve rujnc;d iliy introduction -- here comes the hunter already. ~%rld if 1: were you, Mr.. R6bbit, Z' u duck out of sic_;ht, bec[Ause hc: 'sgrunn.3.ng for youl MUSa_C: (U}' AND T11'J'0 7'J:I' `a'Ot

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