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What Political Talkers Can Learn from Ronald Reagan

In a recent Wall Street Journal column, Peggy Noonan urged the GOP and the Tea Party movement to take a lesson from Ronald Reagan. It’s advice that applies equally well to political talkers across the ideological spectrum.

Thursday, July 29, 2010

One More PPM Breadcrumb

Some PPM advice from a Loyal Listener • Hometown Heroes: WFAN’s Steve Somers: A Career Built on Being Genuinely Nice • Talk Radio’s Bumper Crop of Hits • Verbatim: Gabe Hobbs

Thursday, July 22, 2010

PPM Insights for the New Guys – Part II

As ten more markets head into the PPM woods, NTE lays down a breadcrumb trail of wisdom from programmers who have been navigating that forest for as long as eight (!) years.

Thursday, July 15, 2010

Last Minute Wisdom for PDs Taking the PPM Plunge

Summertime, and the livin’ ain’t easy for programmers in the ten markets that just entered their PPM pre-currency periods. While we know those PDs and their staffs are more than ready for the new reality, NTE thought it might be useful to hear from a few grizzled PPM vets. Some of this will confirm what PDs have already been taught; some of it will help them avoid unforeseen traps; some of it raises issues that must be addressed by the entire format.

Thursday, July 8, 2010

Stop Talking and Start Running

For nearly two years, political talkers have been feasting on the public’s anger and discontent with government at every level, from town councils to the White House. There’s been a lot of heated on-air talk and more than a few rallies. But is there any other way a talk host or station can tap into these powerful emotions?

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