Monthly US People
Five Month US Trend
Daily TrafficUpdated Aug 5, 2010 • Next: Aug 6, 2010 by 9AM PDT
Quantcast Addressable Segments
- African American
- 18-24 yrs
- 18-34 yrs
- 18-49 yrs
- 25-49 yrs
- 50+ yrs
- 21+ yrs
- No College
- F18-49 Kids
- A50+/HHI $100k+
- 18-49/HHI $100k+
- F18-49/HHI $100k+
- M18-49/HHI $100k+
Audience Also Likes
This list shows other sites an audience frequents, which can reveal brand preferences and other lifestyle traits. The Audience Also Likes section of a site's profile shows other sites that the audience is likely to visit, and the affinity indicates how much more likely than average. For example, if the profile for wsj.com listed barrons.com with an affinity of 10x, a randomly chosen visitor to wsj.com is ten times likelier to visit barrons.com than the average internet user.
Index represents how a site's audience compares to the online internet population as a whole. An index of 100 indicates a site's audience is at parity with the total internet population.
The affinity numbers represent how likely a given visitor is to visit one of the listed sites or categories compared to the internet average. For example, an affinity number of 10.2 would say that a user on "X" website is 10.2 times more likely than the average internet visitor to visit the other site or category that is provided.
Addicts are the hardcore segment of a site's audience, who have 30 or more visits to that site in a month.
Regulars refers to a segment of a site's audience that frequent a site more than once per month but not as much as addicts who frequent a site 30 or more times per month.
Passers-by have a single visit over the course of a month.
TV & Web Audience Overlap
TiVo® and Quantcast have combined forces to bring insight into combined TV and Internet media consumption habits. A preview is available on all Quantified Publisher Profiles. Comprehensive reporting is available to publishers via the "ACTIVATE NOW" option on their profile page.
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Index - represents the delivery of a specific audience segment compared to the internet average of 100
Composition - describes the relative proportion of a site's audience according to a specific audience segment
Page Views - total number of page views delivered based on the composition/coverage slider setting for a specific audience segment
Quantcast Addressable Segments
Quantcast Addressable Segments enable marketers and publishers to take greater control of targeting and packaging their desired audience segments by providing an expanding selection of demographic targets.
People from Sites & Syndicators
These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.