The sly electro-pop kiss-off ''Cooler than Me,'' may have already garnered Mike Posner his 15 minutes. But the 22-year-old Michigan native whisked from dorm-room mixtape star to major-label signee the summer before his senior year at Duke asks for approximately twice that allotted time on his (barely) full-length debut, 31 Minutes to Takeoff.
Often labeled as a rapper in early press, the gravel-throated Posner is really more of a baby timberlake, albeit one with less vocal and musical finesse Justin with a sigma nu sweatshirt and a mild case of laryngitis, if you will. tracks like ''Déjà Vu'' and ''Bow Chicka Wow Wow'' are standard, though entertaining, entries in the new-jack seduction pantheon, all crunked on late-’80s synths and implied pelvis grinds. ''Do U Wanna'' reaches back further, with stax horns and a shuffling, Donny Hathaway-worthy groove. ''Cheated'' is just ugly does the ''whore'' in question really need to be called out by her full name? but Posner redeems himself on the shimmery player’s lament ''Gone in September.'' in fact, 31 Minutes’ breezy B-boy anthems may keep the man of the half hour around well past Labor Day. B