Why Rainn Wilson Hates LACMA (and other 'Cell Phone Stories')
Rainn Wilson wants to tell you all the reasons why he hates the Los Angeles County Museum of Art. And the museum is happy to help him do it.
Wilson, who plays Dwight on NBC's "The Office," gave Culture Monster a preview of what he's thinking: "LACMA's a very valuable piece of property that really should be developed. I'm thinking condos immediately. I know it's by the Grove but I think another mall might be a good idea as well. My mission is to destroy the remaining art institutions in L.A. and look at the value of the real estate beneath them."
The actor will share such ideas in a "hostile" takeover of LACMA's Twitter feed on Friday and Saturday as part of "Cell Phone Stories," a summer-long project in which guest artists are using mobile-phone technology and social media to create "episodes" designed to re-imagine the museum experience.
In seriousness, Wilson says, he's a LACMA member and has been going to the museum for years. He and his father collect art. He loves LACMA's collections and said he is a fan of "the Broad wing, which I think is one of the greatest buildings in Los Angeles."
Wilson also is a Twitter master -- he estimates he has about 2 million followers -- so it's easy to see why he was recruited for this episode (which is succinctly named "I Hate LACMA"). "They want to show that you can poke fun at the museum and that a museum can have a sense of humor," Wilson says. He's eager to oblige. "I'm gonna take 'em down."
"Cell Phone Stories," which was launched in May and ends Sept. 6, was conceived by artist Steve Fagin at the request of LACMA director Michael Govan. Subscribers receive weekly texts alerting them to offerings on the museum's Twitter and Facebook accounts.