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Below, news stories that have been voted hot by our Sphinn members or selected by our editors:
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Just over a year ago, Bing decided to launch a massive advertising campaign aimed at creating a viable alternative to Google. A year on, we take a look as to how successful this campaign has been Read more

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Most PPC bid management really isn't as automated as they make it out to be.  Truly automating it would mean that the tools understand all the little nuances without any manual intervention by a human. Read more

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In order to reach this objective, your goals and the steps to achieve them must be thought out, clearly defined and focused on building long-term business to consumer relationships. Read more

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Point one in this list should be enough, but in-case you need a few more, here's 7 reasons why you should still be active on Sphinn. Read more

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Some rules and guidelines to stick to when someone offers your blog a guest post. Read more

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Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department. Read more

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Using microformats such as hCard and hReview to display 'rich snippets' in the description area of Google's SERPS Read more

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Glen from Viperchill recently wrote a post about the resources that are in his internet marketing toolbox, so I thought it would be a good idea to share the tools I use on a daily basis.  I think I should mention that I probably have used hundreds of… Read more

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Elise Redlin Cook from Vertical Measures, interviews Lawrence Coburn of RateItAll. In this interview, Lawrence discusses content strategy, viral content curation and his new product DoubleDutch. He answers questions about audience engagement, viral… Read more

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Some great insights into SMM. 8 Key Do's and Don'ts of Social Media Marketing. Read more

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According to eMarketer, mobile search spending will grow 81% over the next two years. So there’s no better time to get a jump start on your mobile search campaigns. Here are 5 key steps to launching a mobile search campaign in AdWords.

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This has some great tips for gaining traffic without organic rankings - something all of us struggle with when taking on new sites or projects.  Sometimes you have to work without that google ranking - this is a great primer on how you can leverage… Read more

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Without a doubt, one of the best things happening in the UK search and social industry for 2010 is the launch of SAScon. Ben McKay (one of the organisers) gives a rundown of the speakers and a special treat for readers! Read more

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To take your PPC campaigns to the next level in 2010, you must go beyond measuring traditional conversions (lead, transaction) and start measuring (and achieving!) new goals – from social media engagement, to RSS subscribers, to inbounds Read more

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Mat Siltala writes: "If you want to learn how to make a site rank, then you need to create one that you can test the crap out of.   You need to spend time on SEO forums and blogs (I will share my favorite later) attend a search marketing conference or… Read more

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