Business Development-Licensing
Source Interlink Media's Business Development Division is the company's worldwide licensing, television, radio, wireless and new business division. The division covers everything from consumer products to service licensing to content syndication to international licensing and publishing.
Consumer Products
The company has 800+ branded products at retail currently and this number is growing every day. The licensed categories include apparel, accessories, footwear, auto accessories, lighting, books, tools, cellular accessories, calendars, toys and even video games... We are always looking at new and innovative products with premier partners in the industry!
Approved Programs
Our Approved licensing program gives products the "seal" of approval from our experts on your products. This allows you to reach our enthusiast audience plus all of the consumers who know and trust our brands as experts in the category. Products must meet the claims and standards and get the approval of our magazine staff, engineers and researchers, so that the consumer is never disappointed!
Official Product Programs
Our Official Product licensing programs are tested and used by the magazines, events or television staff. An example of the Official Product program is the "MOTOR TREND® Official Fuel" with Texaco. MOTOR TREND® approves and uses the fuel in all of its test cars.
Service Licensing
Our Service licensing programs allows consumers to have interaction with leading providers of services with the added trust our brands inspire. An example of our Service licensing is UTI - Universal Technical Institute, the leading provider of technical education, and the "HOT ROD® U" program which provides specifically designed curriculum created for repairing domestic performance vehicles.
International Licensing and Content Syndication
Our licensed content opportunities allow our experts to “speak” in various formats for print and web. We license trademark and magazine content internationally for a number of the publications in our portfolio, including such popular titles as Motor Trend, SLAM and Super Streetbike. Content syndication opportunities via Source Interlink Media or our syndication partners are also available.
Promotions
Promotions can be across multiple media platforms and across multiple groups and brands. For example, with a TimberWolf Promotion, 6 Classic Cars were transformed by HOT ROD®, STREET RODDER®, MOPAR MUSCLE™, MUSTANG MONTHLY™, CORVETTE FEVER™ and CAR CRAFT™. At retailers across the country consumers found a code under the lid of every Timber Wolf can. They were able to enter that code at a Timberwolf web site, pick a car, and estimate how much they thought it would be worth once the transformation was complete. For a better estimate of its value, they were able to watch web videos of each car's transformation and read editorials in each of the magazines. If they were the first person whose bid was on the money, the car was theirs at the end of the promotion.
Wireless
Wireless products include: SMS/MMS alerts, WAP sites, Mobile Video and Branded Applications for LOWRIDER®, SOAP OPERA DIGEST®, MOTOR TREND®, and the Action Sports Groups. This area is one of the fastest growing in the country and Source Interlink Media will continue to expand their brands with the newest technologies.
Television, Home Entertainment and Radio
HOT ROD® Television continues to air on Speed Channel reaching over 68 million homes. With the award-winning production team of BCII, Bud Brutsman, President of BCII, partnered with HOT ROD® Magazine to bring the best in automotive programming with high definition clarity and the power of the HOT ROD® brand. Endurocross TV reaches over 500,000 households and both Ultimate Adventure TV and Top Truck Challenge TV reach over 100,000 households weekly. DVD product includes direct to consumer DVD programs as well as DVD products in major retailers across the country. Some of the DVD titles include: LOWRIDER® Super Show, Real Truck Challenge, and Ultimate Four Wheeling. Retailer partners include Wal*Mart, Amazon, and Best Buy.
MOTOR TREND® Radio broadcasts to 144 affiliates nationwide and airs on both XM and Sirius satellite radio stations. MOTOR TREND® radio offers live coverage of the hottest automotive events, features on MOTOR TREND® editors and celebrity drivers and essential information on car buying and selling.
Contacts:
Sr. VP, Business Development
Jacqueline Blum
310.531.5978
jacqueline.blum@sorc.com
VP Sales
Rick Stark
310.531.5076
rick.stark@sorc.com
VP Marketing
Julie Smartz
310.531.5994
julie.smartz@sorc.com
Manager, Licensing Sales
Sidney Hidalgo
310.531.5992
sidney.hidalgo@sorc.com
Director of Marketing
Robert Cooper-Diaz
310.531.5993
robert.cooper-diaz@sorc.com
Sales Support Manager
Carol McGovney
310.531.5962
carol.mcgovney@sorc.com
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