UK giving for Pakistan floods still accelerating, reaches £40m

Week-on-week donations to the DEC Pakistan Floods Appeal have soared by over 70% and the total given has now reached £40 million.

The latest figures show the Appeal raised £9.5m in week one, £11.2m in week two and £19.3m in week three, which ended Thursday night (26.08.10). The DEC Pakistan Flood Appeals were first broadcast on Thursday 5 August.

The Disasters Emergency Committee said it had never seen such an extraordinary pattern of giving for any appeal in its 45 year history. Donations usually spike sharply in the first week after the appeals are broadcast and then drop significantly in the second and particularly the third weeks. This is true even of the largest appeals such as the one earlier this year for the Haiti earthquake.

Disasters Emergency Committee Chief Executive Brendan Gormley said:

“This response really is unprecedented. Giving to all our appeals, including Haiti and the 2004 tsunami, saw huge initial donations decline steeply after the first week. We have never seen anything like this pattern of giving before.

“This belies all talk of donor fatigue. Growing awareness of the sheer scale of the disaster has seen the public continue to respond to the needs of people who are in dire need of help. Their generosity has been astounding.

“Sadly, for many who have yet to be reached, the situation is still at crisis point. Aid agencies are on the ground doing all they can to reach people, but support is needed for that work to continue. We cannot over-emphasise the need for more donations and the public’s ongoing support if we are to continue saving lives.”

The Pakistan floods have so far claimed over 1,500 lives and have directly affected over 17 million people.

DEC member agencies and their partners have so far reached over 800,000 people.

A summary of all other DEC Member Agency efforts can be found at: http://www.dec.org.uk/item/442

To make a donation to the DEC Pakistan Floods Appeal call the 24 hour hotline on 0370 60 60 900, visit http://www.dec.org.uk or donate over the counter at any post office or high street bank, or send a cheque. You can also donate £5 by texting the word GIVE to 70707 – see details below.

Anyone wanting to stay up to date with developments in Pakistan, the emergency response and the fundraising efforts can follow the DEC on twitter at http://twitter.com/decappeal or become a fan of ‘Disasters-Emergency-Committee-DEC’ on Facebook.

ENDS

Notes to editors:

  • To make a postal donation make cheques payable to ‘DEC Pakistan Floods Appeal’ and mail to ‘PO Box 999, London, EC3A 3AA’.
  • Donations can be made at any high street bank.
  • To donate at a Post Office quote Freepay 1384.
  • To donate £5 by text send the word GIVE to 70707. A standard network rate charge will apply.
  • The DEC consists of: Action Aid, Age UK, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide, Islamic Relief, Merlin, Oxfam, Save the Children, Tearfund, World Vision.