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'Lost 2' finds way to top of DVD sales

'Lost' tops sales

Thomas K. Arnold
Reaffirming the strength of TV-DVD, Buena Vista Home Entertainment's Season 2 set of "Lost" debuted at No. 1 on the national DVD sales chart for the week ending Sept. 10, beating Universal Studios' acclaimed docudrama "United 93," which came in at No. 2.

"Lost" is believed to be only the second TV-DVD set to snag the top spot on VideoScan's First Alert chart in its first week in stores. In May 2005, Paramount's "Chappelle's Show: Season 2 Uncensored" debuted at No. 1, with first-day sales pegged by the studio at nearly 500,000 copies. Buena Vista's Season 1 set of "Lost," released in September 2005, bowed at No. 2.

"United 93" did take the top spot on Home Media Retailing's video rental chart its first week in stores, with estimated rental revenue of $8.3 million, or more than a quarter of its boxoffice gross of $31.5 million.

Demand for the previous week's top seller, Buena Vista's "Brother Bear 2," remained strong, with the animated, direct-to-video sequel holding fast at No. 3. On the rental end, last week's chart-topper, 20th Century Fox's "The Sentinel," slipped to No. 2, adding another $7.2 million to its rental take to bring its two-week total to $15.5 million, nearly half its theatrical gross.

Only three other new releases made it onto the First Alert top 20 their first week in stores, lead by another TV-DVD set, Warner's "Supernatural -- The Complete First Season," which entered the chart at No. 12.

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