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Spreading graciousness, Dim Sum Dolly-style
Spreading graciousness, Dim Sum Dolly-style
Neo Chai Chin
05:55 AM Sep 06, 2010
SINGAPORE - A sign that campaigns to encourage gracious behaviour among Singaporeans have slowly sunk in is fewer motorists sounding their horns on the roads today, said Public Transport Council (PTC) chairman Gerard Ee.
Five years ago, "the slightest hesitation" by the driver in front would result in motorists putting hand to horn, he said.
"Go on our roads and just notice how few motorists sound their horns today," said Mr Ee on the sidelines of the PTC's new graciousness campaign launch at Raffles City.
Such is the "quiet" impact that people may not even notice it.
The PTC is hoping for a similar improvement in commuter behaviour aboard trains and buses with this year's graciousness programme. With the help of sassy cabaret trio, the Dim Sum Dollies (picture), as campaign ambassadors, the council is now encouraging commuters to queue up while waiting to board trains - in addition to moving to the middle of train carriages and the rear of buses, and giving up seats to those who need them more.
Why queue to board trains? It enables passengers to disembark and board in a more orderly manner, and gets them in the "right frame of mind" for a pleasant journey, said Mr Ee.
The Dollies - actresses Selena Tan, Emma Yong and Pamela Oei - have recorded a series of jingles. Their faces will also be plastered on platform screen doors, trains and buses to remind the public to be mindful of others.
Asked if last year's campaign fronted by Phua Chu Kang and Rosie resulted in any change of behaviour, Mr Ee said more people are now giving up their seats, although there is still "a long way to go".
Claims executive Soffienna Abdullah, 25, has noticed more people giving up seats, but said many still stand near the door. With the new campaign, "I hope they get it".
Asked about the upgrading of Singapore's rail network announced last week, Mr Ee said inconveniences are inevitable during the transitional period when works are ongoing.
"But the end result, the outcome, is everyone is better off," he said.
"I live in the east coast ... people living around there are very excited that the are hasn't been forgotten," he said, referring to the Downtown Line 3 and Eastern Region Line that will serve the area in 2017 and 2020, respectively.
1 - 2 of 2 responses to "Spreading graciousness, Dim Sum Dolly-style"
Updated 10:19 AM September 07, 2010
I don't get why such campaigns must incorporate singlish in it, when we're trying to cut down on its influence. Is it proven to be more effective in sending out the message? What about foreign workers and PRs who don't quite understand them or are turned off by them? It's a contradictory message when new generations are encouraged to speak standard English on the one hand and getting exposed to official govt campaigns with loaded Singlish on the other.
Updated 12:41 PM September 06, 2010
(1) Have a short video or posters to EXPLICITLY SHOW the right way & wrong way how MRT train commuters should ideally stand in the middle of the train carriage so as to OPTIMISE the SPACE; i.e. the Single Horizontal Bar with grab handles in the middle - commuters should stand facing the handles (& each other - forget abt 'pai sei' facing each other) rather than all facing the entrance/exit side w/o holding the handles (dangerous, fall down when train suddenly stops) or lean on the poles. Similarly, with the 2 Horizontal Poles train carriages - to optimise space & safety in holding the grab handles than not to.
(2) Show those inconsiderate commuters with backpacks that they should automatically unshoulder & place their backpacks either in front or bet. their legs. Thus, allowing other commuters to be able to occupy the space behind the backpacker - optimise space espcially during peak hours.
(3) Re-emphasise to be considerate NOT to (i) talk loudly (ii) play songs loudly (iii) eat / drink.
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