2010 MTV Video Music Awards | Best New Artist

Best New Artist

Broken Bells
"The Ghost Inside"

Directed by Jacob Gentry

James Mercer of The Shins and Danger Mouse collaborate to form "The Ghost Inside," which features Mad Men's Christina Hendricks as a futuristic woman determined to make her voyage back home.

Video: Broken Bells' Music Video Playlist
Jason Derulo
"In My Head"

Directed by Kai Crawford

Jason Derulo may be a newcomer, but he definitely knows the ropes on how to charm the ladies.

Video: Jason Derulo's Music Video Playlist

Go Behind The Music Video »
Justin Bieber f/ Ludacris
"Baby"

Directed by Ray Kay

Baby-faced Justin Bieber knows a super fly haircut and a cute smile get the girls every time. Oh, and Ludacris as your BFF helps too.
Ke$ha
"Tik Tok"

Directed by Syndrome

Ke$ha exposes the three ways into her heart: beer, pedicures, and boys that look like Mick Jagger. There's a reason she's the official party mascot of 2010.

Video: Ke$ha's Music Video Playlist
Nicki Minaj f/ Sean Garrett
"Massive Attack"

Directed by Hype Williams

Jungle fever is aplenty in Nicki Minaj's "Massive Attack" video where she gets lost in the forest with a couple of super crazy (and super flexible) lads, but she doesn't seem to mind.