Sales* 08/09 £1004m up 7.4% Profit 08/09 £106m £145m up 36.5%  Annual Review 2009/10 Entertaining the World
Sales* 08/09 £1004m up 7.4% Profit 08/09 £106m £145m up 36.5%  Annual Review 2009/10 Entertaining the World
Sales* 08/09 £1004m up 7.4% Profit 08/09 £106m £145m up 36.5%  Annual Review 2009/10 Entertaining the World

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Annual Review 2009/10

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Our priorities for the year ahead...

World Content Logo1. International

Increasing our international activity - especially in the USA, the world's biggest media market.

Content Logo2. Digital

Driving the growth of digital business even harder since the market is moving inexorably in that direction.

Connects Logo3. Consumers

Developing more direct connections with consumers - which means investing more in audience insight, consumer research and brands.

4. Content

Making more content - both local versions of our formats and new shows for international distribution.

* Throughout this Review, sales include Group revenue and the Group’s share of joint-ventures’ revenue, and profit refers to operating profit before specific items. Specific items are not defined under IFRS and may not be comparable to similarly titled measures used by other companies. Specific items are material items which are highlighted by virtue of their size or importance to enable a full understanding of BBC Worldwide’s performance. A full definition of specific items and a reconciliation to profit before tax is provided in Financials.

During the year, BBC Worldwide has voluntarily chosen to employ International Financial Reporting Standards (IFRS), as adopted by the European Union, as the basis for the preparation of its consolidated financial results. This is in line with best practice and to allow greater comparability with other organisations. Throughout this Review all results are extracted from BBC Worldwide’s financial statements and presented consistently under IFRS, unless otherwise stated.