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Did you know?...
Newspaper ads - in print or online - are the primary motivator for visiting an auto dealership: 68% for used vehicle shoppers, 57% for new vehicle shoppers.
~CNW Marketing/Research, Automotive Purchase Process, 2007
Newspaper ads - in print or online - are the primary motivator for visiting an auto dealership: 68% for used vehicle shoppers, 57% for new vehicle shoppers.
~CNW Marketing/Research, Automotive Purchase Process, 2007
Did you know?...
New vehicle buyers spend more time with newspapers than any other resource - 25.2 hours for every 100 hours spent.
~CNW Marketing/Research, Automotive Purchase Process, 2007
New vehicle buyers spend more time with newspapers than any other resource - 25.2 hours for every 100 hours spent.
~CNW Marketing/Research, Automotive Purchase Process, 2007
Did you know?...
A daily/Sunday N&O; print combination plus seven days online will reach 537,000 Greater Triangle adults.
~Scarborough Research, April 2007 - March 2008
A daily/Sunday N&O; print combination plus seven days online will reach 537,000 Greater Triangle adults.
~Scarborough Research, April 2007 - March 2008
Did you know?...
The number of Greater Triangle adults who read The N&O; grew 7.5% in the past year - surpassing the 3.9% growth in adult population.
~Scarborough Research, April 2007 - March 2008
The number of Greater Triangle adults who read The N&O; grew 7.5% in the past year - surpassing the 3.9% growth in adult population.
~Scarborough Research, April 2007 - March 2008
Did you know?...
The number of Greater Triangle adults who visited newsobserver.com or triangle.com in the past 7 days grew 12.5% in the past year.
~Scarborough Research, April 2007 - March 2008
The number of Greater Triangle adults who visited newsobserver.com or triangle.com in the past 7 days grew 12.5% in the past year.
~Scarborough Research, April 2007 - March 2008
Did you know?...
Newspapers are the primary source of information in four of the seven stages of the home purchasing process.
~CNW Marketing/Research, Home Buying Process, 2007
Newspapers are the primary source of information in four of the seven stages of the home purchasing process.
~CNW Marketing/Research, Home Buying Process, 2007
Did you know?...
In print and online, The News & Observer is the primary source of advertising for adults in the market for a new home or apartment.
~Scarborough Research, 2008 Custom Recontact Study
In print and online, The News & Observer is the primary source of advertising for adults in the market for a new home or apartment.
~Scarborough Research, 2008 Custom Recontact Study
Did you know?...
50,500 Greater Triangle adults, 5%, plan to buy a new home or condominium in the next 12 months.
~Scarborough Research, April 2007-March 2008
50,500 Greater Triangle adults, 5%, plan to buy a new home or condominium in the next 12 months.
~Scarborough Research, April 2007-March 2008
Did you know?...
The majority of home shoppers plan to buy an existing home as their primary residence.
~Scarborough Research, April 2007-March 2008
The majority of home shoppers plan to buy an existing home as their primary residence.
~Scarborough Research, April 2007-March 2008
Did you know?...
The majority of Greater Triangle adults (58%) used a Realtor to purchase their last home.
Scarborough Research, 2008 Custom Recontact Study
The majority of Greater Triangle adults (58%) used a Realtor to purchase their last home.
Scarborough Research, 2008 Custom Recontact Study
Did you know?...
Greater Triangle adults are willing to drive a median of 22 miles – one way - to shop for a new home.
~Scarborough Research, 2008 Custom Recontact Study
Greater Triangle adults are willing to drive a median of 22 miles – one way - to shop for a new home.
~Scarborough Research, 2008 Custom Recontact Study
Did you know?...
Readership of The News & Observer in the Greater Triangle, both print and online, grew over the past year.
~Scarborough Research, April 2007-March 2008
Readership of The News & Observer in the Greater Triangle, both print and online, grew over the past year.
~Scarborough Research, April 2007-March 2008
The properties of The News & Observer Publishing Company make up the Triangle market's largest media presence. Learn More » |
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