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Media Central is GlobeLink's unique resource for Canadian media, marketing and advertising professionals. Here, you'll find helpful information that we think will help make your job just a little bit easier.

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Spotlight: Cannes Lions 2010

The take home from this year’s festival can be summed up by the awarding of Media Person of the Year to Facebook CEO Mark Zuckerberg. Across all award categories work won for its ability to get messages shared in digital and popular culture, even the most traditional award categories stretched into interactive.

According to Philip Thomas, CEO of the Cannes organization, 2010 saw more global participation. Delegates and entries increased from Asia and Africa and Cannes had their first entry from Sierra Leone. This year’s festival also saw more clients than ever, over 400 client organizations were represented. Canadian delegate registration was up 45% over 2009.



Fourteen awards went to Canada this year; 2 Gold, 2 Silver, 8 Bronze and 1 Bronze Young Lion. Check out the winning work in our Cannes Winners Gallery.

Congratulations to all those who won and start getting ready for next year!



The Career Activist®

How Do I Get My Boss' Job?

How do I fire a friend? Will I ever get to take a vacation again? My co-worker hasn't mastered the basics of personal hygiene. What do I do?

No matter where you are in your journey--whether you're young or old, green or jaded, depressed or happy as a clam--everyone can use career advice from time.

In the Career Activist®, noted employment expert Mark Swartz offers practical tactics that can help you advance your career and cope with the types of challenges that can arise in any office, any day of the week.



The Interactive Strategist

Join the Online Rat Race

While there's no question that online is changing the very nature of marketing at an unprecedented pace, online marketing itself is changing at lightning speed.

Yesterday, we cared about search engine rankings and reciprical links. Today, we have to add Web 2.0 issues like viral marketing and social networking to those concerns. Who knows what we'll worry about tomorrow?

Tessa Wegert keeps you ahead of the game in the Interactive Strategist, a regular column that helps you keep pace with the moving target that is online marketing.



Everyone's a Guru

Learn the Secrets of the Best of the Best



Ever wonder how an entrepreneur started his or her own agency? How some companies have client relationships that last 10 years or more? Have you ever read about an agency winning a killer account and wondered, how'd they do that?

Everyone's a Guru will bring you up close and personal with some of the most influential people in the industry. In this section, we'll interview agency bigwigs and undiscovered up-and-comers to uncover tips, insights and advice about how to succeed in our highly competitive industry.

As with all Media Central areas, Everyone's a Guru is only as good as your suggestions. Know someone you'd like us to interview (or someone you'd like to interview yourself?) Let us know by completing the Everyone's a Guru form.


Does your company plan to spend more or less on online advertising this year?
Significantly more
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