There have been dresses adorned with Kermit the Frog, an outfit of transparent plastic bubbles, and a nude leotard teamed with tweed jacket and NHS specs – but when Lady Gaga took to the stage to accept an award at last night's MTV Video Music Awards in hat, dress and boots apparently made of various cuts of raw meat, it was a touch outré, even for the queen of extreme.
The singer's decision was fiercely criticised by animal rights campaigners. Ingrid Newkirk, the Peta founder, said the outfit – which is thought to have been real meat, although that has not been confirmed – could have a detrimental effect on the artist's record sales.
"In her line of business, Lady Gaga has a hard time being 'over the top', and wearing a dress made from cuts of dead cows is offensive enough to elicit comment, but someone should whisper in her ear that more people are upset by butchery than are impressed by it – and that means a lot of young people will not be buying her records if she keeps it up," she said.
Newkirk speculated that Gaga would have been surrounded by a distinctive perfume. "Meat is the decomposing flesh of an abused animal who didn't want to die, and after being under the TV lights, it would smell like the rotting flesh that it is and likely be crawling with maggots – not too attractive, really," she said.
Perhaps the most damaging criticism that could have been levelled at the provocative artist was the accusation that she is running out of ideas. It is not the first time Gaga has displayed a penchant for meaty attire, having recently posed in a "beef bikini" for the cover of Japan's Men's Vogue magazine.
The dress – cut asymetrically and with a cowl neck, for those with a sartorial bent – drew gasps from the crowds at the VMAs, where the singer claimed half of the available prizes. She won in eight categories, seven for her single Bad Romance. She also took home an award for best collaboration, for her record-breaking duet Telephone, featuring Beyoncé.
An emotional Gaga thanked her "little monsters" and the "gays" who remade the Bad Romance video, which has been watched nearly 278m times on YouTube and Vevo. She also highlighted her commitment to the Servicemembers Legal Defence Network, which campaigns on behalf of servicemen and women affected by the "don't ask, don't tell" policy passed by Congress in 1993, which the SLDN describes as "a law mandating the discharge of openly gay, lesbian, or bisexual service members."
She later confirmed that her new album would be called Born This Way, saying: "The message, the melodies, the direction, the meaning, what it will mean to my fans and what it will mean to me in my own life – it's utter liberation."
Referring to her outfit – and wearing her best poker face – Lady Gaga joked: "I never thought I'd be asking Cher to hold my meat purse."
Comments in chronological order (Total 241 comments)
Post a commentJVMFan
13 September 2010 8:08PM
Oh this is going to be good. Vegetarian host of "Issues" on Headline News channel will be covering this story tonight. She will take Lady Gaga to task!! They will be covering this story tonight on the show.
bcwh
13 September 2010 8:09PM
Why do we find this so distasteful? Probably because it represents needless waste of life; because, at a time when huge populations in some parts of the world are starving, we might feed, raise and kill an animal that gives us no nutritional benefit. The question we should be asking ourselves is whether this is at all different to actually eating it. We don't need it to survive, in the same way Lady Gaga didn't need to wear it. If this should make us shocked at anything, it is our own hypocrisy.
bojimbo261
13 September 2010 8:15PM
15 minutes in the spotlight ? Who is lady gaga anyway ?
rumpetroll
13 September 2010 8:18PM
Meat dress is nothing new. Canadian artist Jana Sterbak is known for a sculptural work in the form of a dress sewn from slices of dried meat. The work was made over a decade ago. And even further back, Anne Bean, performance artist and one-time member of seventies glam-pop group The Moodies is reputed to have worn a dress made of raw bacon.
Vercoda
13 September 2010 8:22PM
What's PETA's beef with this? Just because they were too chicken to steak-out what people might wear, poor lambs. But, don't have a cow, PETA, I'm sure Lady GaGa won't crow about this...
Wait - that last one didn't make sense. ("None of them did!") Never mind...
Rash777
13 September 2010 8:24PM
GAGA rocks, so well deserved!!!
justsomeone
13 September 2010 8:27PM
how do we know the meat was wasted? who can say if it wasn't eaten afterward.
also, how on earth can anyone be bothered to be bothered about someone using meat for any purpose when, if you go to any supermarket anywhere, you'll find very large amounts of meat. why shouldn't gaga wear it, or do anything else with it for that matter?
finally, meat and all kinds of other foods get wasted *every day*.
theheadhoncho113
13 September 2010 8:28PM
...and then you have Cher who is mutton dressed as lamb.
DougMcCrae
13 September 2010 8:29PM
I think she's lamb-tastic!
More Lady Gaga stories, please.
OldWinter
13 September 2010 8:33PM
Poor Cher, done up like a dogs dinner and then a dogs dinner walks on.
bobrian
13 September 2010 8:36PM
The only thing I find distasteful in that picture is Cher. What the hell is she wearing ? I think Lady Gaga's is not the first meat purse that she's held.
puligny
13 September 2010 8:45PM
I know who Cher is - remember her with Sonny and have a Gershwin recording of her with Larry Adler - but what is Lady Gaga? Is she Gaga?
DougMcCrae
13 September 2010 8:49PM
Wait.
Cher is still alive??!! How old is she? Like, 90?
randandan
13 September 2010 8:53PM
While I find this whole idea for a meat dress just stupid, I weirdly find myself on her side as soon as those idiots at Peta start mouthing off.
Zeus
13 September 2010 8:53PM
But she did look delicious.
ButterflyBlu
13 September 2010 8:58PM
Ooh look, another pop star trying to be shocking!!
Why don't you were dead baby foetuses as a hat next time. That will get everyone talking about you. Yawn.
claclaclaudius
13 September 2010 8:59PM
Try hard much, queen? I think it's more appropriate to say that this dress signifies that she/her constructors have run out of ideas to steal. I don't give a damn about that dead flesh because in someone's mind those maggots gnawing at raw flesh represent some emotional trauma from the third grade (after all, she is really Paul from the Wonder Year). What's offensive is the Class-C music and lyrics that sound like studio session leftovers from some 90210 re-run where Dylan experiments with E for the first time at the Peach Pit After Dark. Close it down Nat!
Zeus
13 September 2010 9:00PM
and she should do a duet with Morrissey.
User28
13 September 2010 9:08PM
This says rather more about Ms Newkirk than it does about Lady Gaga.
Fulton
13 September 2010 9:17PM
PETA has had plenty of undressed meat on display in its ads over the years.
Seems a bit hypocritical to start complaining about it now.
rabgemini
13 September 2010 9:20PM
This page says it all..
http://www.indianchild.com/vegeterianism_quotes.htm
bluebunker
13 September 2010 9:20PM
Sorry mate but the jury's out on that one, history has proved that people who don't eat meat have shorter life spans.
That's not to say the gluttony on offer from fast food chains can't be curbed though.
Vandervecken
13 September 2010 9:20PM
This is just silly. The dress is silly, and the people complaining about it are silly; oh, and these awards are silly.
bradandest
13 September 2010 9:28PM
She is a genius. We are all reading about it. Job done Lady Gaga. I am not really into her music, but you have to hand it to her, what a brilliant business woman.
KenBarlow
13 September 2010 9:29PM
it's Asos.com not ASDA.com, ffs Gaga.
rabgemini
13 September 2010 9:32PM
For all those taking a jab at Peta, see the link below..
http://www.indianchild.com/vegeterianism_quotes.htm
Now let your ego speak !!
rubylu
13 September 2010 9:35PM
Maybe PETA should create a tofu dress for her to wear instead?
WeeSinclair
13 September 2010 9:37PM
I do hope she washed her hands after handling all that raw meat. Think of the food poisoning!
ButterflyBlu
13 September 2010 9:38PM
Doh! That should be 'wear' not 'were'. Been a long day!
streuth
13 September 2010 9:38PM
flavour of the month.
machiajelly
13 September 2010 9:44PM
I'm gaga at the thought of all the cereals that would be needed to feed all those cows (and the effect on the ozone layer of the methane that they would produce) if people kept them as pets instead of killing them when they were ready to be eaten...
Soylent Green!
icarus80
13 September 2010 9:45PM
Bloody hell, how many Lady gaga articles can get writen here? Why don't you just scrap the music section and rename it gaga or else go out to some gigs and write about musicians who don't rely on stupid publicity stunts to get attention.
machiajelly
13 September 2010 9:47PM
PS. Would leather have been OK?
simon3862
13 September 2010 9:49PM
mutton dressed as lamb?
kennymac825
13 September 2010 9:53PM
Come on you think it was meat. Write the article after it has been confirmed.
I didn't see anyone complaining about Chers' leather boots. But then again, she is more mainsteam and less threatening.
skinnymint
13 September 2010 10:07PM
@machiajelly
Spot on!
Lislorien
13 September 2010 10:13PM
Eww Gaga!
Really?
This comment has nothing to do with regards of my eating choice but the fact that I think this is just ewww! Wear leather at least then you won't smell so bad but what a shame on the cow having to deal being next to Gaga! If I were a cow I never wear her, she would not be good enough!
Bloody Pop Stars!
Shachtmanite
13 September 2010 10:15PM
I DON'T CARE...
Onemoremartiniplease
13 September 2010 10:20PM
Yikes! It's hard to keep my eyes on the "meat purse" Cher is holding when she's standing there wearing that horrible getup. Who dressed her anyway?
AdrianaAmaya
13 September 2010 10:22PM
She's another revolting celebrity, who tries to disguise her lack of talent by being 'shocking'. What kind of message does she think she's sending out here? 'I'm sooooo controversial!' perhaps? 'I flaunt my disregard for life - by wearing it!', maybe? Or, 'I haven't made the headlines in a while, Katy Perry is back - must up the shock tactics!'
Either way, she's setting a terrible example to young influential fans. If indeed she does voice her concern for any causes in the future, I will have zero respect for her, and find it impossible to believe that she could have genuine concern for anything other than her own manufactured public image.
After all, charity begins at home, and people cannot seriously expect to bring peace and help stop the violence in the world when they are contributing to it in the most immediate sense, by killing and consuming/wearing innocent life.
MissBurgess
13 September 2010 10:25PM
I think it must be fake otherwise the dress must have stank.
She was doing a lot of hugging in her meat-dress and I thought about what must have been going through the minds of those about to have a load of light-warmed carcass clinging to them.
skinnymint
13 September 2010 10:27PM
@AdrianaAmaya
Give us an example of someone nice and fluffy.
Cliff?
It's Pop for goodness sake!
miltos
13 September 2010 10:30PM
"hold my meat purse...."
dirty cow....
....genius
boscombe
13 September 2010 10:38PM
Gaga's alluding to the fact that she is, as a celebrity, here to be devoured (and maybe shat out) by her public and is ultimately disposable. Well that's what my clever friend says anyway.
Whatever she means by it I think she's fab and dares to be unconventional in a bland pop landscape...AND my friend and I are both vegetarians.
Now if she were wearing fur I might have a different opinion...
blairmacca
13 September 2010 10:41PM
She plays music occasionally right?
truthspeaker
13 September 2010 10:41PM
I know PETA has delusions that people agree with them, but I'm surprised the Guardian would go to them first (or second, or third) for comment, and more surprised that they would give them two paragraphs.
It is possible that the small minority of Gaga fans who are vegetarians would be offended.
busysquits
13 September 2010 10:43PM
Mutton dressed as lamb...oh come on ha ha ha!
DusterUK
13 September 2010 10:43PM
She may or may not be many things, but to say Lady Gaga is talentless as an artist is ignorant at best and inverted snobbery at worst.
busysquits
13 September 2010 10:44PM
Beef curtains
Ha ha ha ha
MrTinks
13 September 2010 10:44PM
Come on Guardian do a bit of research or are you just trying to provoke a reaction from Veggie Guardianistas? There's enough trolling on CIF without the need for the original journo doing it.
The dress was not made from meat - it is fabric.