The San Luis Obispo County Sheriff's Department is warning parents about a disturbing new phenomenon made popular by pedophiles and sexual deviants.
The Pedo Bear began as an online Japanese cartoon character, and is known for his "lecherous nature" towards prepubescent children.
Recently, pedophiles have adopted the bear as a mascot.
Although there have been no reported sightings of the image on the Central Coast, individuals dressed in the bear costume and car decals have been seen in Southern California.
Local law enforcement cautions parents to be aware of the image, particularly at public events. For concerns about the image, contact the Sexual Assault Felony Enforcement division of the sheriff's department at 805-781-4550.