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Press Contacts Samantha Rosenthal Executive Director of Public Relations 212.286.6861 samantha_rosenthal@condenast.com Rachel Millner Public Relations Manager 212.286.4673 Rachel_millner@condenast.com

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Wired July 2010: Issue Highlights

COVER: Sergey's Search, By Thomas Goetz, pg. 106

Google cofounder Sergey Brin has a 50 percent chance of developing Parkinson's disease. It's coded in his DNA. In the Wired July cover story, Thomas Goetz details Brin's plan to outrun Parkinson's by deploying his vast fortune and masses of computer power. Brin's race depends on a data-driven approach that turns the scientific method on its head, starting not with a hypothesis but with masses of data that can then be minded for patterns -- one of which could lead to a cure.

Head to Head, pg. 124

Hot Fuzz and Shaun of the Dead Director Edgar Wright and ueber-awkward Juno actor Michael Cera talk about their new film, Scott Pilgrim vs. The World, navigating Comic Con, and their shared affection for Rambo.

The Secret of AA, by Brendan I. Koerner, pg. 128

"My name is Bill and I'm an Alcoholic." For 75 years, Alcoholics Anonymous has been helping drunks and addicts get clean. Everyone knows about it - but no one really understands how it works. Wired contributing editor Brendan Koerner breaks down the 12 steps to recovery, explaining the strengths, and limitations, of AA.

Pissing Match, by Joshua Davis, pg. 76

Onetime Disney Channel exec James Krug is certain his no-flush urinal will save millions of gallons of water. The plumbers union is convinced Krug's invention will cost them jobs. It's a classic industrial standoff: a promising new technology opposed by an entrenched old guard. Joshua Davis reports on an epic boys' room fight.

Wired Makeovers, pg. 91

Four tired rooms - a garage, office, kitchen, and media room - get Wired with some expert help, clever solutions and nifty new gear.

Bonus: Ever wonder how the Wired editors live? Get a peak inside Wired senior writer Steven Levy's home office and executive editor Thomas Goetz's kitchen!

Tested and Rated, pg. 45

WIRED tests and rates 39 of the newest products for summer, including junior-sized grills, road trip essentials, sleep and health trackers, boom boxes, and a custom kit to help you handle almost any home accident or emergency. It's all the gear you'll need this season -- even if you just plan to hang out at home.

PLUS...

How to deliver really bad news in a really good way (pg. 38) What to squirrel away for the looming Mayan Apocalypse (pg. 66) The coolest new hybrid car you've never heard of (pg. 84) And a driver's seat view of the world's coolest cockpits (pg. 114)