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Monday, 27 September 2004

Naming rights for Tasmania's Home of Football to Tasmanian company

Embargoed until 1.00 p.m. Monday, 27 September 2004

Naming rights for Tasmania’s Home of Football to Tasmanian Company

Aurora Energy today has taken its strong commitment to Tasmanian sport to a new level, securing a long term agreement with the Launceston City Council for naming rights at York Park, Tasmania’s only AFL venue.

Through the six year agreement between Aurora and the Council the historic York Park name will be retained for the precinct while the ground and surrounding facilities will be known as Aurora Stadium.

Today’s agreement, officially announced by Sport & Recreation Minister Jim Cox further enhances Aurora’s presence at the ground, following the announcement earlier this year regarding naming rights for the newly built Aurora Function Centre.

“Launceston City Council is thrilled to have developed this partnership with Aurora,” said Mayor Janie Dickenson.

“We have always wanted to be associated with a strong Tasmanian company which plays an integral role in our community. This has certainly been achieved through our partnership with Aurora.”

“This is another fantastic example of how corporate Tasmania has come on board with the AFL project here in Launceston. It’s amazing how business throughout the state have worked together to make sure that the future of AFL in Tasmania is secure.

Aurora’s Chief Executive Officer Peter Davis said Aurora was proud to build on more than six years of strong support for Tasmanian football by associating its name with an exceptional national entertainment venue.

Aurora Stadium is the sole location for AFL football in Tasmania until at least 2010, and also hosts VFL football, regional football and a host of other sporting and entertainment events.

While the AFL’s football fixture and other branding will refer exclusively to Aurora Stadium, a key feature of the agreement is the retention of the name York Park for the precinct within which the stadium sits, and a commitment to retain the heritage listed York Park gates.

Dr Davis said Aurora recognises the significant local sensitivity over protection of the historic name York Park, and had put this consideration on the table at the outset of our discussions with the Council and the York Park and Inveresk Precinct Authority.

The backing for Aurora Stadium builds on Aurora’s support for AFL which starts at junior level with the Aurora Footy in Schools program, which is delivered through AFL Tasmania’s State Development Program. For six years this program has introduced the football experience to primary school children and fostered the talent of young Tasmanians.

Tasmanian Devils player Kane Richter and a team of regional development officers and trainees this year took the program to more than 8,000 grade 3 and 4 boys and girls at 150 primary schools in all regions of the State.

Since its inception in 1998 Aurora Footy in Schools has introduced more than 50,000 young Tasmanians to basic football skills as well as challenging their motor skills and engendering a sense of the enjoyment and benefits of physical activity.

“The stated purpose of Aurora and its employees is to see the Tasmanian community prosper from our efforts, and one element of this is a comprehensive program of community support and sponsorship,” said Dr Davis.

“This includes State-wide support for organisations involved in the arts, welfare and charity work, education programs and business support, as well as in sport.”

Aurora’s major sports involvements are junior football and basketball through the primary schools, Little Athletics, as well as the Aurora League – Tasmania’s senior statewide netball competition.


Issued: Launceston, 27 September 2004,

For further information please contact

Gary Stokes
Manager Media & Community Relations
Launceston City Council
Ph: 6323 3123
Mob: 0419 376 952 Adrian Wild
Manager Corporate Affairs
Aurora Energy Pty Ltd
Ph: 6237 3339
M: 0418 138 566

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