Coming Soon to Wal-Mart: Avatar Halloween Costumes

James Cameron’s merchandising strategy for Avatar is even more comprehensive than originally thought, according to Twentieth Century Fox Consumer Products:

During its initial release, “Avatar” was supported by what Fox said was one of its most extensive merchandising programs ever with more than 125 licensed products across four major categories — toys, apparel, publishing and video games.

This fall, Fox plans to offer more “Avatar” merchandise for the key back-to-school, Halloween and holiday shopping seasons, including costumes, board games and bedding items.

“Avatar is a true game changer. I don’t think the world has seen anything like it and the best part is that it’s just the tip of the iceberg,” said Robert Marick, executive vp of Fox Consumer Products. “We know that ‘Avatar’ can thrive at retail independent of new movie releases, and we are developing creative ways to engage fans throughout the year.”

Because there’s nothing more environmentally friendly and anti-corporate greed than a Halloween costume your kid wears for a couple of hours on a holiday designed to sell candy and polyester. And don’t get me started on how freaky-deaky an Avatar sheet set would be.

I swear on the Tree of Souls — with you as my witness — that if any kids knock on my door this year wearing blue elfin ears and a tail, I will punch their parents in the face.

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31 Responses to “Coming Soon to Wal-Mart: Avatar Halloween Costumes”

  1. 1 LN Jun 10th, 2010 at 4:44 pm

    Holly – the total kicker would be if you own child asked to be an Avitar character for Halloween.

  2. 2 LN Jun 10th, 2010 at 4:45 pm

    Whoops typo – meant to type “The total kicker would be if your own child….”

  3. 3 Holly Won't Jun 10th, 2010 at 4:48 pm

    I would be totally shocked if they did, considering I don’t have any. The dog wants to go as Jacob the Twilight werewolf, though.

  4. 4 Pastafarian Jun 10th, 2010 at 4:57 pm

    Don’t worry. Any kid that wants to go as something from Avatar will be too busy trying to get out of his locker to go trick or treating.

  5. 5 mEEEE Jun 10th, 2010 at 5:01 pm

    Maybe they will sell blue facepaint made entirely of manure….you know, cause its earth friendly.

  6. 6 D--- Jun 10th, 2010 at 5:07 pm

    “Avatar is a true game changer. I don’t think the world has seen anything like it and the best part is that it’s just the tip of the iceberg,”

    uhm ever hear of a little movie called Star Wars? I don’t what the numbers are but I would think that Avatar has a little catching up to do,

  7. 7 Nienna Jun 10th, 2010 at 5:19 pm

    You need to have a talk with your dog.

    Mine wants to go as Prof. Lupin from Harry Potter

  8. 8 AllyKat Jun 10th, 2010 at 6:27 pm

    My dog has a Darth Vader costume. He doesn’t like the headpiece (it doesn’t work well on floppy ears), but he gets sad when the cape is put away.

    When did “take all the money from the fan’s pocket” become creatively “engag[ing] fans throughout the year”? That’s some great spin!

  9. 9 dooflotchie Jun 10th, 2010 at 7:23 pm

    I don’t get all the excitement over this movie. Yeah, I know, a lot of what I see is marketing hype but a bunch of my co-workers and customers have been talking about it for months like it was such an awesome movie. So last week my husband came home with the DVD from Blockbuster (he’d already seen it while visiting family in April) and I thought OK, I’ll watch it. About 15 minutes in I told him I figured out how it would end but the CG animation was beautiful and it was really just 160-some minutes of eye candy.

    He did laugh when one scene near the end made me holler, “Well it’s about friggin time Captain Scarhead Jarhead got taken out! Damn!”

  10. 10 California Dave Jun 10th, 2010 at 7:31 pm

    @Dooflotchie – My best friend paid for my ticket, claiming I “would feel the same way I felt when I first saw Star Wars”. The 3D special effects were indeed impressive, but I predicted about eight character reactions/actions and/or things that would happen during the course of the movie. I don’t think there was any kind of “oh wow” moment for the SFX, either. They were really good and very immersive, but the story was weak.

    Re “unobtainium”: Cameron could have saved some embarrassment if he’d had the corporate drone say something like, “Some PR firm came up with the name. I think it’s stupid, but what can you do?” Cameron worked on this for, what…ten years? And “unobtainium” is the best he could come up with??

  11. 11 Pastafarian Jun 10th, 2010 at 7:58 pm

    I think “unobtainium” is a fictional thing science fiction writers use to describe something valuable they can’t describe. Isaac Asimov did it too, right? I’m not sure. Does that make sense? So it’s not his fault really.

    So now can someone please let me out of this locker? Hellloooo? Mr. Stoltz…? Anyone?

  12. 12 Mack Hall Jun 10th, 2010 at 8:13 pm

    What is that thing? A Smurf who has been doing recreational drugs? Is it open season on ‘em?

  13. 13 Elle Jun 10th, 2010 at 10:06 pm

    “I think “unobtainium” is a fictional thing science fiction writers use to describe something valuable they can’t describe”

    Yeah. It’s an “homage” to ealier writers.

    I just want Dances with Smurfs to go away.

  14. 14 Owitzia Jun 10th, 2010 at 10:11 pm

    “I don’t think the world has seen anything like it…”

    …except Ferngully.

  15. 15 sarah Jun 10th, 2010 at 10:21 pm

    and dances with wolves.

  16. 16 Mfrag Jun 10th, 2010 at 10:53 pm

    and Pocahontas…

    Seriously it wasn’t that great… I was over it 30 minutes in to the movie… maybe sooner.

  17. 17 Owitzia Jun 11th, 2010 at 1:32 am

    I figured somebody else would back me up. Well done.

    One of my friends convinced me to watch it on the basis it was a sci-fi action movie. I had an argument with someone the other day over the immense lack of action in that movie. He asserted that the last battle was over an hour. He was incorrect. There was about a half hour of action in that movie, total. (I know this because I checked my watch every few minutes out of boredom.) If something is going to be a CG extravaganza, I at least expect the CG creatures to occasionally do something interesting (like FIGHT).

  18. 18 angry army wife Jun 11th, 2010 at 8:38 am

    am I the only one who has not seen it and has no desire to? James Cameron is one of the biggest hypocrites out there, along with Wal-Mart so they are not getting my hard earned money. the 30 second movie parts I have seen at award shows makes me want to run and hide.

    But, bring on the Star Trek and Star Wars!

  19. 19 Jill Jun 11th, 2010 at 8:42 am

    My husband bought this movie sight-unseen, and he was POed at himself by 15 minutes into it. Can’t say I didn’t tell him so…

  20. 20 Jenn Jun 11th, 2010 at 8:55 am

    AAW I have not seen it nor will I. If you have seen Dances With Wolves you have seen Avatar

  21. 21 LN Jun 11th, 2010 at 9:23 am

    I haven’t seen it. My teenage son did and said it was boring, dull and seemed like he had seen it before! (So proud)

  22. 22 Aleric Jun 11th, 2010 at 9:44 am

    The room mate watched it and said it was a good movie, of course she also like the Medea movies and thinks what she hears on infomercials is legit.

  23. 23 Claudia Jun 11th, 2010 at 11:10 am

    I haven’t seen it either. Hope I never do. I’m not really entertained by special effects, and I prefer movies not to preach at me about the environment. I walked out of Happy Feet, if that gives you any idea.

  24. 24 StrawberryGirl Jun 11th, 2010 at 2:28 pm

    I watched it on DVD and for all of the work they did on making it look cool, there didn’t seem to be nearly as much creative effort spent on the story or characters. Everybody and everything was a cliche or a stereotype, and it just seemed like a retread of a bunch of other movies. A film for the easily-impressed, those suffering from white liberal guilt, and members of the voluntary human extinction movement. Or some combination therof.

  25. 25 rachellyn0205 Jun 11th, 2010 at 2:37 pm

    i didnt see it, and wont. i did however see the south park episode where they compare it to smurfs, which was pretty damn funny. so i feel like i sort of saw it, now.

  26. 26 angry army wife Jun 11th, 2010 at 10:04 pm

    awwww – I loved Happy Feet! however, I stopped watching Cameron’s movies at Titanic. Didn’t he cheat on his wife with one of the chicks in the movie. Yeah, he is a douche. I am glad I spent my money on “Blind Side” instead.

  27. 27 Pearce Jun 12th, 2010 at 9:41 am

    Aw, dammit…I was gonna go as movie Mystique this year, and now I’ll just get mistaken for a tailless smurf-elf.

    Time to re-think….

  28. 28 Pearce Jun 12th, 2010 at 9:45 am


    My chemist boyfriend tells me this IS an actual term used for….crap, I forget the rest of it because I was too busy being shocked that “unobtanium” was a real thing. It’s used by chemists to describe….I’ll ask him to finish that sentence when he wakes up.

  29. 29 Brendan Jul 24th, 2010 at 7:37 pm

    I am sorry to say that you may be out of luck as pre-orders of Avatar costumes suggests it will be one of the more popular Halloween costumes this year. Punching that many parents may land you in jail so might I suggest trying to scare them? You could try placing a hidden stereo speaker in the yard where the parents will likely stand and if a child presents himself/herself in an Avatar costume, press the button that blasts something horrific 2 feet from the parents…

  1. 1 James Cameron on Hollywood’s Extravagance: ‘DVDs Are Wasteful’ at Deceiver.com Pingback on Aug 27th, 2010 at 7:39 pm
  2. 2 Ed Driscoll » Gee, as Opposed to Everything Else Produced by Hollywood? Pingback on Aug 29th, 2010 at 5:33 pm

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