James Cameron’s merchandising strategy for Avatar is even more comprehensive than originally thought, according to Twentieth Century Fox Consumer Products:
During its initial release, “Avatar” was supported by what Fox said was one of its most extensive merchandising programs ever with more than 125 licensed products across four major categories — toys, apparel, publishing and video games.
This fall, Fox plans to offer more “Avatar” merchandise for the key back-to-school, Halloween and holiday shopping seasons, including costumes, board games and bedding items.
“Avatar is a true game changer. I don’t think the world has seen anything like it and the best part is that it’s just the tip of the iceberg,” said Robert Marick, executive vp of Fox Consumer Products. “We know that ‘Avatar’ can thrive at retail independent of new movie releases, and we are developing creative ways to engage fans throughout the year.”
Because there’s nothing more environmentally friendly and anti-corporate greed than a Halloween costume your kid wears for a couple of hours on a holiday designed to sell candy and polyester. And don’t get me started on how freaky-deaky an Avatar sheet set would be.
I swear on the Tree of Souls — with you as my witness — that if any kids knock on my door this year wearing blue elfin ears and a tail, I will punch their parents in the face.
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