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Opt Out of Behavioral Advertising

The NAI Opt-out Tool was developed in conjunction with our members for the express purpose of allowing consumers to "opt out" of the behavioral advertising delivered by our member companies.

Using the Tool below, you can examine your computer to identify those member companies that have placed an advertising cookie file on your computer.

To opt out of an NAI member's behavioral advertising program, simply check the box that corresponds to the company from which you wish to opt out. Alternatively, you can check the box labeled "Select All" and each member's opt-out box will be checked for you. Next click the "Submit" button. The Tool will automatically replace the specified advertising cookie(s) and verify your opt-out status.

Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.

If you have any questions, please visit our FAQ section.

Opt-Out Status
      

Member Company Status Opt-Out
aCerno
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AdBrite
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AdChemy
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Adconion
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Adara Media
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Adify Media
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Advertising.com
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Aggregate Knowledge
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Akamai
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AlmondNet
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AudienceScience
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Bizo
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BlueKai
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Burst Media's adConductor
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Casale Media
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Collective
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Criteo
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Dapper
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DataLogix
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DataXu
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Dedicated Networks
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Dotomi
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eXelate Media
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FetchBack
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Fox Audience Network
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Google
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I-Behavior
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interCLICK
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Invite Media
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Lotame
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MediaMath
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Mediaplex
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Media6degrees
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Microsoft (Atlas Technology)
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Microsoft Advertising
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Mindset Media
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Netmining
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Permuto
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Quantcast
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Red Aril
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richrelevance
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Rocket Fuel
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Safecount
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SpecificMEDIA
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TARGUSinfo AdAdvisor
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33Across
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TidalTV
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Traffic Marketplace
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Tumri
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Turn
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24/7 Real Media
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Undertone Networks
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ValueClick Media
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Vibrant Media
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Wall Street on Demand
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XGraph
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[x+1] (formerly Poindexter Systems)
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Yahoo! Ad Network
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YuMe, Inc.
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TACODA Audience Networks
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Tribal Fusion
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Opting out of an ad network program using the NAI Opt-out Tool should not affect other services provided by NAI members that rely on cookies, such as email or photo-hosting. Click here for more information.

The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information.





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