|Rating/Share: Adults 18-49||3.0/9||2.9/8||2.3/7||2.1/6||1.7/5||1.3/4|
|Rating/Share: Adults 18-34||1.9/6||2.6/8||2.1/7||2.3/7||1.9/6||1.4/5|
|Total Viewers (million)||12.572||8.240||7.176||4.806||4.049||3.206|
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CBS won the night with adults 18-49 by a sliver over ABC, and ABC took top honors with adults 18-34. CBS had the most total viewers.
Lots of shows took tumbles in the ratings last night, but Bones &both went up by 0.1 with adults 18-49, Bones to a 2.6 and to a 2.0 adults 18-49 rating. I don’t have a Nielsen box, but other than Tim Lincecum’s masterpiece, Bones & were the only shows I watched last night. Coincidence? (yes, of course it is!).
The repeat of Grey’s Anatomy at 8pm did no better than the now canceled My Generation, but it did no worse (both had a 1.1 adults 18-49 rating). The 9pm original of Grey’s was up .1 from last week to a 4.5 with adults 18-49. Private Practice was flat with a 2.9 adults 18-49 rating.
It’s a good thing that Dan Harmon was only kidding when he tweeted that he’d shoot himself if Community didn’t pull at least a 1.9 rating with adults 18-49. NBC’s entire comedy block tumbled with Community down .2 to a 1.7 adults 18-49 rating. 30 Rock fell harder, all the way to 2.1 adults 18-49 rating (last week 2.6). The Office was down .3 from last week to a 3.4 adults 18-49 rating and Outsourced dipped 0.3 to a 2.5 rating with adults 18-49. The Apprentice was down another .1 from last week at 10pm, to a woeful 1.3 adults 18-49 rating.
CBS wasn’t spared from the carnage with The Big Bang Theory down 9% from last week to a 4.0 rating with adults 18-49 while $#*! My Dad Says dropped ~15% to a 2.8. CSI dropped over 10% to a 2.7 rating, its worst rating ever for an original. The Mentalist was flat with a 3.0 adults 18-49 rating.
Vampire Diaries & Nikita both were up from the previous week. Here are some ratings notes from the CW:
The Vampire Diaries was up over last week by 8% in women 18-34 (2.6/8), 7% in adults 18-49 (1.6/5), 5% in women 18-49 (2.1/6) and 9% in total viewers (3.5mil). This marks Vampire’s second largest audience of the season.
Vampire Diaries ranked second in the 8pm hour among women 18-34, beating ABC, CBS and NBC. TVD was #1 with female teens (2.2/10).
Nikita was the big gainer last night, posting double digit week-to-week increases of 22% in adults 18-34 (1.1/3), 27% in women 18-34 (1.4/4), 10% in adults 18-49 (1.1/3), 18% in women 18-49 (1.3/3) and 11% in total viewers (3.0mil).
Overnight ratings for Thursday, October 7, 2010:
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||CBS||Big Bang Theory||4.0/13||12.49|
|ABC||Grey’s Anatomy (R)||1.1/4||4.20|
|8:30||CBS||X $#*! My Dad Says||2.8/9||9.78|
via NBC press note:
In Late-Night Metered Markets Thursday night:
- In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.6/7; CBS’s “Late Show with David Letterman,” 3.1/8; and ABC’s combo of “Nightline,” 3.2/8; and “Jimmy Kimmel Live,” 1.5/5 with an encore.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.9/4; “Nightline,” 1.2/5; and “Jimmy Kimmel Live,” 0.6/3 with an encore.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5 in metered-market households) trailed CBS’s “Late Late Show with Craig Ferguson” (1.5/6). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) tied “Late Late Show” (0.5/3).
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.