At SonyEricssonWTATour.com, we are committed to safeguarding your privacy online. We want to assure our users that SonyEricssonWTATour.com will not willfully disclose any specific individual information about you to any third party unless you give us your express permission to do so, or unless required by law.

SonyEricssonWTATour.com does not solicit any personally identifiable information from children under the age of 13. Accordingly, children under 13 years old may be restricted from participating in certain activities and transactions on SonyEricssonWTATour.com. If you would like more information about our policy for collecting information from children, please read the "Alert for Parents" below.

Please read this Privacy Policy ('Policy') for an explanation of how we will treat your personal information. By using SonyEricssonWTATour.com, you consent to the collection and use of personal information as outlined in this Policy. If you do not agree to this Policy, please do not use our site. If we make any material changes to the Policy, those changes will be posted here so that you are always aware of what personal information is collected, how that information is used, and under what circumstances that information may be disclosed. Since this Policy may change from time to time, you should check back periodically. Your continued use of SonyEricssonWTATour.com following the posting of changes to the Policy will signal your acceptance of such changes.

If you have any questions or comments regarding this Policy, please contact webmaster@wtatour.com.

THE INFORMATION COLLECTED FROM YOU
As stated above, SonyEricssonWTATour.com does not solicit any personally identifiable information from children under the age of 13.

SonyEricssonWTATour.com does not collect personally identifiable information through the site unless that information is provided by you during registration for various features offered on the site (e.g., newsletters, contests, purchases, voting in polls, etc.). In the course of these various offerings, we often seek to collect from you various forms of personal information. The types of personally identifiable information that may be collected vary and may include your name, address, e-mail address, telephone number, fax number, and information about your interests in and use of various products, programs, and services; and, in the case of making purchases, a credit card number and expiration date. You may also be requested to provide a username and password for certain features. You may also be able to submit information about other people. Such as their name, address, e-mail address, and telephone number. All of the personal information submitted by you will be maintained by SonyEricssonWTATour.com in secured servers behind corporate firewalls.

In certain areas of our site, only persons who provide us with the requested personally identifiable information will be able to order products, programs, and services or otherwise participate in the site's activities and offerings.

We, our service providers, advertisers and partners may collect various types of non-personally identifiable information when you visit our site. A representative list of the types of non-personally identifiable information we may collect include: current Internet protocol address and type of browser you are using, the type of operating system you are using, the domain name of your Internet service provider, the web pages you have visited, the content you have accessed and the advertisements you have been shown and/or clicked on.

ORGANIZATIONS COLLECTING INFORMATION
SonyEricssonWTATour.com is operated by WTA Tour, Inc. d/b/a Sony Ericsson WTA Tour and our website host, Perform Media Services. The Sony Ericsson WTA Tour is located at One Progress Plaza, Suite 1500, St. Petersburg, FL 33701. Perform Media Services is located at Sussex House, Plane Tree Crescent, Feltham, Middlesex TW13 7HF, UK.

HOW INFORMATION IS USED
SonyEricssonWTATour.com may use information provided at registration or information obtained through third parties to offer better targeted products and services to you. We use targeting to customize and enhance your online experience on the site.

We may also use the information you provide about yourself to respond to your inquiries about our offerings, to enforce the legal terms that govern your use of our site, and/or for the purposes for which you provided the information. In addition, we may use this information to communicate with you, such as to notify you when you have won one of our contests or to fulfill a request by you for an online newsletter, or to contact you about your account with us.

If you choose to submit content for publication on our site, we may publish your screen name and other information you have provided to us.

We may on occasion combine information we collect through our site with information that we collect from other sources.

We may use the non-personally identifiable information that we collect to improve the design and content of our site, to deliver more relevant marketing messages and advertisements and to enable us to personalize your Internet experience. We also may use this information to analyze usage of our site, as well as to offer you products, programs, or services.

SonyEricssonWTATour.com uses 'cookie' technology. Cookies are pieces of information transferred to your hard drive for record-keeping purposes. Such technology is an industry standard and is used by most major Web sites. SonyEricssonWTATour.com does not use cookies to retrieve information from your computer that was not originally sent in a cookie. In order to effectively use the site and some of its features your browser must accept cookies.

Users are advised that SonyEricssonWTATour.com cannot control the use of cookies or the resulting information by advertisers or third parties hosting data for SonyEricssonWTATour.com. If a user does not want information collected through the use of cookies, there is a simple process in most browsers that allows the user to deny or accept cookies. However, cookies may be necessary to provide the user with certain features available on SonyEricssonWTATour.com.

WITH WHOM INFORMATION MAY BE SHARED
SonyEricssonWTATour.com will not provide any personally identifiable information about you to advertisers or other partners without your consent. As stated above, SonyEricssonWTATour.com may, however, provide advertisers and/or other partners with anonymous aggregated information about our users to illustrate trends and patterns.

We may disclose personally identifiable information to law enforcement or other government officials if we determine such disclosure to be appropriate, or if we are compelled to disclose it by court order, a law enforcement agency's request, or operation of law. In addition, we may disclose personally identifiable information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing our site and applicable laws or as otherwise required or permitted by law or consistent with legal requirements.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Policy.

CHOICES AVAILABLE TO YOU REGARDING COLLECTION, USE AND DISTRIBUTION OF INFORMATION
You are not required to receive any mailings that you do not wish to receive. During any registration process on the site, you may have the option to sign up to receive newsletters and selected sponsor offers and discounts. You will not receive such information if you do not select such options. If, after you choose to receive such information, you wish to discontinue receiving these items, you may change your subscription preferences by visiting the registration area or by indicating your preference by following the instructions provided within the e-mails received. If a username and password is required to access the feature, you will need to provide such information to update your registration preferences. If you have forgotten your password, you may obtain it by visiting the registration area and requesting it to be sent to you at the e-mail address you originally provided during registration.

INTERNATIONAL TRANSFER
We operate globally so it is necessary to transfer your information internationally. In particular, your information will be transferred to and processed in the UK where many of our central databases operate. The data protection and laws of other countries, such as the UK, may not be as comprehensive as those in your country. Please be assured that we take reasonable steps to ensure that your privacy is protected. By using SonyEricssonWTATour.com you consent to your information being collected and used as set forth in this Policy.

THIRD PARTY SITES, ADVERTISERS AND SPONSORS
You should note that SonyEricssonWTATour.com may include "Third Party Sections" operated by third parties which may be subject to the additional privacy policies of those entities. Please review the privacy policies posted on the Third Party Sections which govern the collection of information through those Third Party Sections. You also should note that the SonyEricssonWTATour.com works with (and may provide links to) third party sites that advertise on and/or offer features and transactions described on SonyEricssonWTATour.com (e.g., tickets, fantasy games, subscription services, chat rooms, message boards, registration for camps and clinics). The organizations controlling those third party sites are responsible for ensuring that they comply with applicable laws, regulations, and rules. If you visit a third party site, we encourage you to review that site's privacy policy before providing any personally identifiable information since their information practices may be different than ours and we have no control over information that is submitted to, or collected by, such third parties.

We may offer content on our site (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties' use of this information. The site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

SonyEricssonWTATour.com has no responsibility or liability for third party privacy policies or actions.

SECURITY PROCEDURES TO PROTECT THE LOSS, MISUSE OR ALTERATION OF INFORMATION
SonyEricssonWTATour.com has security measures in place to protect against the loss, misuse and alteration of the information under its control. In addition to physically protecting the servers, we protect against data loss by regularly backing up data, performing consistency checks with independently recorded log files to prevent tampering, and restricting access to information on our servers via several user authentication technologies.

Our agents and contractors who have access to personally identifiable information are required to protect this information in a manner that is consistent with the Policy, for example, by not using the information for any purposes other than to carry out the services they are performing for us. Our employees are trained about the Policy, and those violating the Policy will be subject to disciplinary action.

It is important to remember that whatever you transmit or disclose online can be collected and used by others or unlawfully intercepted by third parties. No data transmission over the Internet can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot warrant the security of any information you transmit to us.

Any information voluntarily disclosed by users and posted on our site (on message boards and/or in chat areas) may be viewed and used by others. If users post personal information that is accessible to the public online, the user does so at his/her own risk. Users accept that they may receive unsolicited messages from other parties in return.

HOW YOU CAN ACCESS OR CORRECT INFORMATION
Personally identifiable information that is collected from SonyEricssonWTATour.com may be accessible for a limited period of time from the point of collection. For example, if you created a password-protected account within our site, you can access that account to review the information you provided.

You may also send an e-mail or letter to the following e-mail or street address requesting access to or correction of your personally identifiable information. For verification purposes please include your first name, last name, e-mail address and the password you use for such service.

WTA Tour, Inc.
Attention: Privacy
1 Palliser House, Palliser Road
London W14 9EB
United Kingdom
email: webmaster@wtatour.com

ALERT FOR PARENTS
It is SonyEricssonWTATour.com's policy not to solicit any personally identifiable information from children. If SonyEricssonWTATour.com determines that a person is under the age of 13, based on the information provided during any registration process, that person will not be permitted to register, in accordance with the Children's Online Privacy Protection Act of 1998.

Children who indicate that they are under 13 years old will not be able to make credit card purchases or participate in certain features of SonyEricssonWTATour.com that do not require registration but necessitate the collection and retention of personal information (e.g., entering a sweepstakes).

If you have any questions or comments, you can contact webmaster@wtatour.com.