The word Backwaters no longer evokes images of serene lagoons and sleepy houseboats. What comes to mind instead is a throng of humanity battling it out to emerge supreme. Backwaters is the Annual B-School Meet of the Indian Institute of Management Kozhikode (IIMK). ). The 2010 edition was a roaring success with more than 3000 students from across 70 premier B-Schools of India participating in events spanning all management verticals. The star attractions this year include White Knight, Avatar, Labyrinth and Bizzathalon among other events.
In addition to the flagship events, the business simulation games, case studies, strategy events, etc. across the 6 verticals (Finance, Marketing, Systems, Strategy, Operations & Human Resources) give an opportunity to students from the best B-schools to apply their classroom concepts to the real world. The online quizzes and puzzles see participation from thousands of students and working professionals across the world.
Backwaters has grown over the past years & now resounds as a familiar name across B-schools as well as the industry. This year Backwaters will throw down the gauntlet to the next-gen MBAs with newer and smarter events. The speaker series will see brilliant minds from India Inc. enlightening the IIMK fraternity with their insights on contemporary issues. Keeping up with our legacy we aim to make Backwaters v2.10 a class apart.