The shop now has 10 employees.
Godfred Kirk Christiansen starts creating models. He is 17 years old.
Selected Product News 1936
Numskull Jack on the goat
Selected Product News 1935
The LEGO Duck
Clothes hangers (Dagny Holm design)
The company and its products now adopt the name LEGO, formed from the Danish words "LEg GOdt" ("play well"). Later, it is realised that in Latin the word means "I put together".
The firm has 6-7 employees.
Ole Kirk places the following motto on the workshop wall: "Only the best is good enough".
Ole Kirk Kristiansen, master carpenter and joiner, establishes his business in the village of Billund, Denmark. His firm manufactures stepladders, ironing boards, stools and wooden toys.
His son, Godtfred Kirk Christiansen, starts working in the business at the age of 12.