Hat Trick Productions and BBC Switch have commissioned digital agency fish in a bottle for a new crowd sourcing project called Chartjackers.
The project is a multiplatform documentary commissioned by BBC Switch. It follows the efforts of four YouTube legends; Johnny, Jimmy, Charlie and Alex, as they attempt to crowd source a number one single for Children In Need without money or industry experience, only the help from the online community.
Chartjackers leverages the audiences of social media platforms, including a documentary YouTube channel and Twitter page, while being supported by an official BBC microsite. Creative for those online platforms was provided by fish in a bottle.
Justin Eames, Managing Director of fish in a bottle commented, “Chartjacker’s presented the opportunity to interact with a mass audience in a truly innovative and new way. To support Hat Trick’s approach we had to push the four bloggers to the forefront, yet clearly communicate the essence of the campaign to their armies of devoted fans. I think we’ve achieved that and the project is well on its way to making a significant contribution toward Children in Need as well as becoming a great case study for engaging audiences through social media crowd sourcing”.
The Chartjackers YouTube documentary channel was ranked the number 1 most subscribed channel in the documentary category for both Sep and Oct 2009. While the main Chartjackers YouTube channel was ranked number 1 over all channels for the same period.
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