Demographics & Site Stats

Reach

• 26,125,949 page impressions per month.
• 2,314,196 readers per month

View the ABC electronic audit certificate (369kb PDF)

(ABCe 2009)

Demographics

• 67% of irishtimes.com users are ABC1
• 84% are educated to third/ postgraduate level
• Urban dweller (61% Dublin)
• Home owner (62%)
• Working (79%) as a professional, self-employed or in management (60%)
• Educated to thirdlevel or postgraduate level (83%)
• Car owner (73%)

Purchasing power

• Over the last six months, the average irishtimes.com reader has spent on average
• €700 on purchasing flights
• €704 on online accommodation
• €7,797 on financial services online
• 43% of irishtimes.com readers earn over €60K per annum

Usage

• 84% visit daily or more often; heavier users tend to be under 35, corporate subscribers, male and Irish based. Overseas users are more likely to visit just once a day
• Today's newspaper and breaking news almost universally visited
• Today's Newspaper accounts for an estimated 46% of time on site, with breaking news an estimated quarter of subscriber time
• Heavy reported crossword usage among female users with sport and business usage high among men

(JNIR 2004 and irishtimes.com subscriber survey 2006)