College Athletics Revenues and Expenses - 2008

Delve into the details behind the money that moves college sports. Find out how much athletic departments make from ticket sales, playing in away games, donations, media rights and other sources compared to what they spend on recruiting, tuition, travel, coaches' pay and more. Note: The money categories are just highlights from athletic departments' financials, so they won't add up to the totals at the end. Where a school or other source did not provide information, the field is blank.

Year:
Colleges
RKTEAMTICKETSSTUDENTSAWAY_GAMESDONATIONSUNIVERSITYMEDIA_RIGHTSBRANDINGTTLREVENUE
1Alabama$28,410,419$0$5,500$29,860,400$4,101,515$8,825,964$4,506,056$123,769,841
2Texas$44,691,119$1,832,229$318,000$35,057,421$0$191,690$16,639,171$120,288,370
3Ohio State$38,608,138$0$3,750,189$27,556,385$0$15,799,713$5,015,349$115,737,022
4Florida$21,122,966$2,578,306$283,376$42,630,821$0$3,907,635$10,184,021$106,607,895
5Tennessee$29,403,335$1,000,000$250,000$26,405,309$0$6,650,000$4,154,643$101,806,196
6Michigan$40,258,325$0$245,178$15,138,000$58,817$2,025,000$11,087,101$99,027,105
7Oklahoma State$17,528,662$1,934,812$755,765$54,923,758$2,109,205$2,300,000$1,718,005$98,874,092
8Wisconsin$26,936,910$0$330,000$18,777,294$3,356,669$5,660,555$2,705,018$95,118,124
9Texas A&M;$30,144,815$0$305,500$28,341,873$3,264,000$0$9,224,632$92,476,146
10Penn State*--------------$91,570,233
RKTEAMTICKETSSTUDENTSAWAY_GAMESDONATIONSUNIVERSITYMEDIA_RIGHTSBRANDINGTTLREVENUE
11Auburn$21,991,623$5,195,136$106,289$34,897,688$0$4,650,000$6,079,271$89,311,824
12Georgia$18,716,327$3,073,606$1,966,874$30,542,918$0$4,107,627$8,315,014$85,554,395
13LSU$28,519,228$0$1,498,466$23,252,017$0$6,841,868$2,345,902$85,018,205
14Notre Dame*--------------$83,352,439
15Kansas$17,630,120$1,907,119$135,500$37,089,914$1,976,277$6,939,857$3,107,370$82,976,047
16Iowa$19,103,235$1,487,795$1,544,021$21,404,864$800,000$1,500,000$5,371,577$81,515,865
17Michigan State$21,870,622$0$4,016,571$19,501,782$298,568$829,600$3,777,152$81,390,686
18Oklahoma$35,162,720$150,000$537,000$13,255,316$0$209,125$9,651,372$77,098,008
19Stanford*--------------$76,661,466
20USC*--------------$76,409,919
RKTEAMTICKETSSTUDENTSAWAY_GAMESDONATIONSUNIVERSITYMEDIA_RIGHTSBRANDINGTTLREVENUE
21Nebraska$30,560,065$0$208,000$16,410,663$0$3,908,483$8,858,680$75,492,884
22Florida State$13,393,780$6,590,629$2,132,221$25,190,569$0$291,667$12,284,211$73,458,494
23Kentucky$27,263,673$568,996$156,000$11,980,590$0$7,512,601$5,788,505$71,727,243
24Minnesota$20,361,691$0$225,240$5,149,444$4,241,212$611,000$6,025,620$68,951,692
25Duke*--------------$67,820,335
26Illinois$14,296,494$2,930,324$1,304,500$14,159,705$1,272,372$1,283,459$4,582,018$67,818,403
27South Carolina$20,821,727$1,987,931$310,000$18,039,591$0$574,921$2,983,978$66,545,953
28Arkansas$28,645,905$0$19,309$12,768,088$1,518,452$1,561,000$2,279,843$66,174,916
29North Carolina$17,861,212$6,205,790$1,825,440$15,892,163$0$10,194,418$2,653,080$66,148,186
30UCLA$22,402,565$2,646,743$3,587,023$8,354,437$210,000$6,855,613$7,744,834$66,088,264
RKTEAMTICKETSSTUDENTSAWAY_GAMESDONATIONSUNIVERSITYMEDIA_RIGHTSBRANDINGTTLREVENUE
31Virginia Tech$17,486,754$6,157,813$236,231$17,345,132$367,642$2,766,994$1,453,744$64,412,343
32Virginia$14,895,325$11,119,358$1,556,651$18,933,467$0$0$3,561,647$64,396,612
33California$15,481,732$2,241,249$2,063,356$13,894,187$5,209,697$0$6,373,873$64,326,057
34Purdue$17,596,957$0$1,091,710$10,411,973$0$0$5,058,518$64,253,784
35Boston College*--------------$61,203,340
36Washington$22,556,942$0$1,609,393$12,682,342$1,849,894$925,600$6,589,490$60,729,016
37Maryland$12,115,588$8,601,302$1,573,651$12,612,828$2,698,244$0$5,575,476$59,624,100
38Clemson$21,097,510$1,501,216$1,414,151$14,109,137$2,435,268$777,500$2,929,444$59,180,652
39Indiana$14,389,989$0$180,500$9,848,448$0$0$4,512,149$57,155,333
40Oregon$17,410,851$0$830,321$18,347,181$0$2,674,268$519,750$56,623,901
120 Results
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Glossary
  • TICKETS: Ticket Sales
  • STUDENTS: Student Fees
  • AWAY_GAMES: Money from playing at other colleges
  • DONATIONS: Outside contributions, donations to athletics
  • UNIVERSITY: Subsidy from university coffers
  • MEDIA_RIGHTS: TV, radio, Internet broadcast deals
  • BRANDING: Sales of branded novelties, sponsorships, ads
  • TTLREVENUE: Total operating revenue
  • *Information not provided
  • The information comes from detailed financial disclosure forms that schools submit annually to the NCAA. These are for the fiscal year ending in 2008. ESPN requested the forms from all 120 colleges in the Division I Football Bowl Subdivision under state and federal public records laws. Private colleges and others not subject to those laws declined to release their forms. In those cases, ESPN filled in some of the blanks using financial information that public and private schools are required to provide to the U.S. Department of Education Office of Postsecondary Education.