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25 Ways To Improve Your Site Today

Posted by Andrew Faulkner on June 10th, 2007.

Andrew Faulkner is the admin at fadtastic. Andrew prides himself on standards-based, accessible web design in the city of Nottingham, UK. He believes in aesthetically pleasing accessible design and that 'standards compliant does not equal boring.'

http://fadtastic.net/

Andrew Faulkner has posted 211 articles.

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Yes, the title may look like this post should be on an amateur blog and that it will be full of references to clip art and animated gifs, but this is serious. I’ve compiled a list of what I think are 25 ways to improve your website in as little time as possible. All can be done in a matter of minutes. Now, a website is hard work and usually there are no quick fixes but this list should provide you with a few pointers to make some updates today. If you like, it can also be used as a basis for a quality check document.

Usability/Accessibility

Because it matters. If people can’t use your site, they won’t stay.

  1. Navigation: Ensure that your navigation is easy to use and consistent. You may be able to use it, but could a newcomer find the information they desire?
  2. Search: If you don’t have a search box, then why not? Sometimes navigation isn’t enough. It may not be a 5 minute job to add a custom search facility, but it is extremely quick to add a third party search like Google’s.
  3. Click here: Why? Change this phrase everywhere on your site. It doesn’t make sense out of context. The user has to read the whole paragraph (which they probably won’t) to understand why they should click there. Consider phrases like “Download the profit/loss graph” or “Listen to the podcast entitled food for thought.”
  4. Title & Alt Attributes: Use them how they are supposed to be used. If you haven’t used any at all, then a quick fix will be to start adding them to navigation and other elements on every page.
  5. General: If you’ve got any code snippets that could annoy the user, like resizing browser windows or opening new pages in a new window, then remove them. Just because you like something a particular way, your users may not. Don’t take over their desktop.

Search Engine Optimisation - SEO

Because you want to be found. (On-page tips only here)

  1. Titles: Add consistent, relevant but different titles (title tag) to every page in your site. If you already have titles, check that they are short and describe the content of the page.
  2. Link around: Internal links to your pages (I’m thinking from the body copy here) are just as important as external links. Besides the usability gain, you have the unique opportunity of specifying your link and title text.
  3. Strengthen keywords: Probably the quickest thing you can do. Highlight some keywords and phrases and add a strong tag (bold) around them. This shouldn’t be overused but can provide some positive results if used sparingly.
  4. Headers: The correct use of headers (in a semantic, logical manner) can produce fantastic results. The H1 tag is the most important - try using some keywords in there.
  5. Overkill: It seems whenever I speak to someone about SEO and give them some tips, they go way overboard. This can really ruin all the hard work you’ve done for the user. So remember, optimise with the user in mind. And stay away from dodgy SEO stuff - every time you use black-hat SEO, a kitten steps on broken glass.

Design/Development Process

Design is our passion. Let it show.

  1. Images: By all means create beautiful images, but don’t forget to optimise them for the web. You may have a quick connection - not everybody does.
  2. Design comes from scratch(pad): Don’t necessarily fire up your graphics editor before thinking about the design. It can only take 10 minutes to draw (you know - pencil and paper) various layouts and wireframe the design. Doing this will make you think more about placement of elements and less about the aesthetics.
  3. Contrast/Text-size: Ensure that contrast levels and text sizes are ‘acceptable’ - There are no golden figures (although recommendations are available) to aim for but at least check with other people using different setups. Just because you have perfect 20:20 vision doesn’t mean that anyone can read your site.
  4. Consistency: There’s nothing worse (OK - an exaggeration, yes) than a website that doesn’t function consistently. A user can find it hard enough to learn how a website is put together without having to remember all the little quirks and foibles on your site.
  5. Testing: Check (or get others to check) the site under as many conditions as possible. Try to do this every time the site has a significant update. It’s worth it as it only takes a minute or two.

Content

That’s why people visit the site.

  1. Text/Whitespace: There’s a big trap that often people fall into. Whitespace. How many times have you heard “we need to fill that space and cram the text in a bit more” ? More text in a single area isn’t a good thing. It can make it harder and less enjoyable to read the content. It you had a shop would you cram as many products in as possible? No. You’d let them have space so they get noticed. Do the same with your text.
  2. Write for your audience: Can people understand your text? Think about your audience and reword those confusing sentences.
  3. Corporate Boasting: Which is more useful ~ “We provide 200 megaunits of wobble-sprockets to our worldwide, global markets” ~ or ~ “We can provide a wobble-sprocket to you anywhere in the world.” Speak to the reader and engage them. Don’t waffle.
  4. Use interest: If someone has read an article or item of content, then it is fair to assume that they were interested. Instead of leaving them high-and-dry after an article, point them somewhere related, whether it be another article or a product perhaps.
  5. Objectives: When writing content, make a little mental note of what your goal is for the page (e.g. encourage registration) and try to guess what the users goal is (e.g. to get at information.) Match the two (e.g. “to find this information simply sign up”) and you’re golden.

Off-Site

Because it’s not all about you.

  1. Hang out: For reasons surrounding traffic and respect. Go to forums, blogs and portals within your niche and hang out. Offer advice, link up with people and gain respect. Doing this for 10 minutes a day will improve your image and lead to quality, niche-lead traffic. A bonus. Oh, and don’t spam your community.
  2. Learn: As well as handing out advice, listen. Whether it be listening to colleagues, competition or potential clients you are bound to learn an awful lot just by witnessing other people’s actions.
  3. Encourage viral promotion: Not particularly in a gimmicky-email-newsletter fashion (that takes budget and time) but in a social fashion. Tell your friends and colleagues (and clients if relevant) something unique about you, your company or website and chances are they’ll pass it on. 5 minutes of blabbering could lead to heaps of traffic.
  4. Be yourself: When interacting online, don’t conform to internet stereotypes - just be yourself. Doing this will mean that you are natural when interacting online and more likely to take a similar approach as you would offline. So, take your offline business ways online.
  5. Spam: As in don’t spam. Every time you spam, you are adding disrespect to your own company/site. It’s the real-world equivalent of pushing a leaflet into a potential customer’s mouth.

And there we go. I hope this list is useful and has shown you how easy it is to improve various aspects of your website and its marketing. This isn’t exhaustive by any means - as I said earlier it takes effort and time to really get your site near-perfect. Evolution is the key: tweak, feedback, measure and repeat. Oh, and before you go looking, no, I don’t always practice what I preach!

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142 Responses to 25 Ways To Improve Your Site Today

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Some great points in there that are easy to forget if you’re in a hurry to get a design out! I particularly agree with the off-site tips. Thanks!

Danny King
June 10th, 2007
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Really good points when it comes to designing off-screen, instead of firing up your graphics program and start there. Much better to do some thumb-sketches.Kittens stepping on broken glass, haha. 

Tor Løvskogen
June 10th, 2007
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Andrew, you’ve created a great resource for us. It’s nice to have this information all in one place. A nice collection of ‘best web design practices’!

Ted Goas
June 10th, 2007
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Thanks for the positive feedback, chaps. I’m glad it was worth the effort.

Andrew Faulkner
June 10th, 2007
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I have to agree, some good points here - Thanks!!

Greg Hibbins
June 10th, 2007
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You forgat to mention the trust issue.Every webmaster should focus on gaining trust in the most optimal way. 

DanielH
June 10th, 2007
#

Really good points, as many people forget about both usability and white space.  How many realtor/local business sites have we seen with EVERY inch of space consumed with ads and other useless junk?

Amber Yount
June 11th, 2007
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I would also suggest allowing Trackbacks to posts to raise awareness of who is referencing your material.

Cesar Castro
June 11th, 2007
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Thanks a lot these are great tips

Hip Hop
June 11th, 2007
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As you emphasized in the SEO section, using <strong> can give a lift to your keywords (albeit a small one). It might just be superstitious on my part, but I’ve gotten in the habit of using a <strong class="nobold"> tag (it’s pretty obvious what I do with the css). This has the advantage of adding strenth to the keyword, but eases reading for the visitor. anyhoo… 

Kevin
June 11th, 2007
#

Your article is coming out of the printer right now. Will have a special place at our pin board.

Stefan Klose
June 11th, 2007
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I’m gonna start using these tips right now. Thanks!

stelian
June 12th, 2007
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Thanks, a very helpful article.

dcypher.co.uk
June 12th, 2007
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Great work on this, I love this type of list.Speaking of which, you might want to increase the font size of this comment form. :-)

krew
June 12th, 2007
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HeySome nice points you have picked in your entry. Some of them are easy to forget, if you’re under a certain pressure. I will use it as a kind of check list. I really like your points in SEO.I have at comment on the no. 5 (testing) in design/development process, I even think it would be better to write unit tests together with other developers or even better some of the end users. Thereby you not only test the website, but you also get great documentation too.Regards Daniel 

Daniel Theemann
June 13th, 2007
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SEM v’ SEO
June 13th, 2007
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Good list, I like the bit about people going over board, it happens all the time when someone learns some things new that can be done to help their site.

Dublin
June 13th, 2007
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[…] » 25 Ways To Improve Your Site Today » fadtastic - a multi-author web design trends journal Yes, the title may look like this post should be on an amateur blog and that it will be full of references to clip art and animated gifs, but this is serious. I’ve compiled a list of what I think are 25 ways to improve your website in as little time as possible. All can be done in a matter of minutes. Now, a website is hard work and usually there are no quick fixes but this list should provide you with a few pointers to make some updates today. If you like, it can also be used as a basis for a quality check document. […]

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Great and simple means!

Tadeusz Szewczyk
June 14th, 2007
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love it .. food for thought , and its logicle thanks

Jurgen Alan
June 14th, 2007
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The best "Improve your Site" tip list I found so far. Great job, especially due to the fact that I discovered a few things I didn’t do/use before. Thanks!

Marco
June 15th, 2007
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Great list you have here. Very applicable in the here and now, which is what people are looking for today.

David Risley
June 15th, 2007
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hey there!thank you for these nice tips in how to improve my blog ratings. just started it so i need all the help possible. thank you and greetings from Portugal! 

João Leitão
June 16th, 2007
#

useful tips :)

diocane
June 16th, 2007
#

Very good points hear and one of the very few "so called lists" that does not have mistakes in it at the moment that I have read of before… 

Jermayn Parker
June 18th, 2007
#

A nice simple guide with some useful bits of info. Nicely done!

Muzz
June 19th, 2007
#

So Thai for Nice Information ;) I will to do your step, Thanks so much

Poxline
June 20th, 2007
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WOW! Some things I need to definitely think about with my site. Thanks for the great information. I will implement some of these things right away.

Christopher Kirk
June 29th, 2007
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Hmm, how about "Don’t design your blog so that all the stuff in the right-hand pane goes off the side of a 1280×1024 IE6 browser window and you can’t read any of it, even if you do horizontally scroll, cos it’s black text on dark blue background"?It’s a bit ironic giving people web design tips when your own is broken!

Lockers
July 1st, 2007
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Lockers, I’am aware of this issue and apologise. I need to work this one out at a computer with IE6 installed though - could take a few days. Again, I’m sorry.

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July 1st, 2007
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Andrew, by far, this is one of the best lists I have ever read of making your website better.Awesome list. Thanks bunches. 

Deuce
July 5th, 2007
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Glad to be of service, Deuce.

Andrew Faulkner
July 5th, 2007
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Fantastic comprehensive list!

Aaron Pollock
July 8th, 2007
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Thanks for sharing this great collection of info. As a relatively new blogger, it was very useful.

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July 8th, 2007
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a kitten steps on broken glass. haha. thats great.

Lynsey
July 10th, 2007
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Wow love the points and your blog.  Very imformative.  Deffantly the whitespace ideas.  Most people that really dont know what they are doing try to over do things and your eyes cant follow their pages

Viral Electronics
July 12th, 2007
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Great list. Very informative. Much to learn from and apply. Thanks.

stephen
July 18th, 2007
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Thanks for a very helpful and informative article.

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July 29th, 2007
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Very valuable insight.. Will definitely implement some these to my blog site http://askwiki.blogspot.com Thanks for sharing this.. keep it up

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August 2nd, 2007
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i dont the difference of spaming and posting a short comment. btw is it ok to put a "|" between words for the title heading? example <title>Rei Success | Seminars</title>. I’m actually having a hard time with SEO… huhuhu… any tips/site suggestions for the beginners like me?

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September 6th, 2007
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Thanks for the tips!

Daniel Nøhr
October 18th, 2007
#

This is a very helpful article, thanks!

Jesse (Z-Wack Teez & Giftz)
October 20th, 2007
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all web designers should read it a specially beginners

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November 6th, 2007
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These are good tips, all people should take those into account when creating websites.

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April 16th, 2008
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Great tips, i am having a hard time, dealing with my web host,,,trying to change my website layout,,,,and some of the pointer you talked about is exactly what we are looking at to improve.

Rachael
November 11th, 2008
#

great stuff man,I was looking for someone who talks about formative testing and how this can help a site. Any ideas on this. Oh, the content bit was ace buy the way. J 

creative seo
November 22nd, 2008
#

oh use that email address to email me back man…please.

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November 22nd, 2008
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thanks for the list.  how important is the Headers ?

michael
December 15th, 2008
#

Прикольная тема, продолжайте. Иногда нахожу ответы, которые получить самому просто реально не хватает времени. Большое спасибо!

Олег
December 24th, 2008
#

excellent tips

naveen
February 6th, 2009
#

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Some great points here for a wannabe web designer like me.  Just wanted to let you know that it’s relatively easy to run IE6 under Vista in a virtual environment.  Here’s an article that explains more

Wonder Wyant
April 16th, 2009
#

Great article, thank you for sharing those simple yet powerful tips. I really enjoyed the Off-Site list, we sometimes forget to shift the focus from ourselves. 

Luiz Lopes
April 16th, 2009
#

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Yes, as you said - evolution is the key! Everything you do, it should be measurable. Anyway, thanks for the great tip list.

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May 2nd, 2009
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Яков Карпин
May 20th, 2009
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Please visit my site(gameandgames.googlepages.com) and tell how can I improve it by mailing to me at link provided there below in my site! Please help me.

Nipun
June 3rd, 2009
#

Большое спасибо, что просветили, и, главное, как раз вовремя. Подумать только, пять лет уже в инете, но про это первый раз слышу.

Hi, I am very new to this and I really enjoyed reading your articles today. I have created 2 websites in the last month on travel. I think, I am pleased with the outcome but just need to get advice from outside, what I need to do more.  Any advice where I can get my websites checked please. I add my websites to google but only one of them appears.Thanks a lot

kursat
September 18th, 2009
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AndyMis
October 24th, 2009
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Thanks for the tips :)

Siku
October 30th, 2009
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I used your site to write a web review. It was of great help, thank you. Being able to understand what a webpage is supposed to contain has helped me be more alert and aware:) Great tips!

Asiya Mohamed
November 1st, 2009
#

Excellent post - no words. Thank you.

Mathew
November 14th, 2009
#

Very Helpful. Thank you for sharing

Job-Maldives.com
November 14th, 2009
#

not extra ordinary. Too Common!!!!!!every one knows about these words so plz try to be some different.Best of luck.

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December 10th, 2009
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optitrath
December 10th, 2009
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great job very helpful

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December 19th, 2009
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Thanks for the great tips!

eclipse the movie
December 27th, 2009
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I hope it works. Thanks for the advices. My site needs a lot of work

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December 29th, 2009
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Thank,25 way are very helpfull to the website. 

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February 13th, 2010
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May 4th, 2010
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Thanks for such valuable text

Harneet
May 22nd, 2010
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Some very good points, I like the bit about kittens stepping on broken glass! As David Naylor said about the whole area of black-hat SEO, "If aggressive techniques are to be used the webmaster must be fully aware that the domain name has now just become expendable"

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May 28th, 2010
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SpencerDeanne34
June 8th, 2010
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your website is absolutely gorgeous and your style is awesome. Thanks again!

Diseño web
June 11th, 2010
#

Thanks, a very helpful article.

Josh
June 27th, 2010
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A very good point of view. I use these advices and some other, and some of my sites are very good optimized. Thanks!

Ciupanezul
July 4th, 2010
#

very good

joao tre
July 13th, 2010
#

Good article & easy to read - Will make sure i put this to good use :)

John
July 20th, 2010
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"not extra ordinary. Too Common!!!!!!every one knows about these words so plz try to be some different.Best of luck."if this is what you think then you’re obviously one person out of 100ish. The tips cant be that common if everyone who read them have all given great feedback. I bet you found the tips EXTREMELY helpful you just want to be awkward and put someone down for having a potentially greater skill at web design than yourself.But Andrew, great list of tips. They are helping me so much in my new job. Thank you :) 

Remtard
August 2nd, 2010
#

fine

Rajnish Azad
September 16th, 2010
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Rajnish Azad
September 16th, 2010
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Great points  Thanks

Andy
September 18th, 2010
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Great tips for any beginning webmaster to start optimising their site. Keep up the good work.

SiteOptimo
October 6th, 2010
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This is really informative blog i will now consider these tips also but i need more tricks for SEO so that our sales increase…Thank you for these tips reply

Faraz
October 7th, 2010
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REALLY USEFUL TIPS  …. I ve done everything ( i think ) BUT I have to disagree with the " hang out part " . Spending only 10 mins per day in forums ,blogs etc it will take for ever to get some results.

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October 7th, 2010
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October 10th, 2010
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October 23rd, 2010
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October 27th, 2010
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