Posted by michael on February 3rd, 2006.
I found interesting research involving eyetracking the other day at PoynterOnline. When I went to the home page, I wasn’t quite sure what a site about journalism had to do with eyetracking for websites…until I realized the research is specific to news sites. Nonetheless, where a user’s eyes focus on a web page is useful information to designers regardless of the type of site it is.
Worth checking out, there’s very detailed graphs, etc showing the movement of a user’s eyes as they scan a page from top to bottom, highlighting where they spend the most amounts of time. They also spend a good deal of time discussing navigation location, advertising, paragraph length, writing style, image size (dimension), headline format, type size, and more. An interesting read to say the least.
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