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Audi Type
The new corporate typeface of Audi was exclusively designed by Paul van der Laan and Pieter van Rosmalen following an international competition. Introduced in 2009 — the year the company celebrated its 100th anniversary — this new typeface family represents self-confidence, dynamism and style combined with meticulous attention to detail.
Client: AUDI AG, Ingolstadt
Art direction: MetaDesign, Berlin