2010 NASCAR Sprint Cup TV Ratings

TELEVISION RATINGS & NEWS

2010 Television Ratings - Comparison Table - 4 Years
FOX Coverage
13 Races
(2010 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share
Track/Race 2010 2009 2008 2007
Daytona - Fox 2/6
Bud Shootout
4.4/7
4.2/7*
8.18 million
4.9/9
4.1/7*
8.3 million
5.1/9
4.5/8*
8.5 million
4.2/7
Daytona 500 Qualifying - Fox 2/6 1.6/5
2.36 million
2.4/6
2.1/5*
3.6 million
2.9/7
2.7/6*
4.4 million
2.5/6*
Daytona/Duels - SPEED 2/11 1.99
1.495 million
1.86
1.363 million
2.10
1.5 million
1.87
1.3 million
Daytona 500 - Fox 2/14 7.7/16
13.294 million
9.2/19
8.0/17*
15.958 million
10.2/20
9.4/19
17.8 million
10.1/20
17.53 million
California - Fox 2/21 5.6/11
5.0/10*
9.151 million
6.0/10
5.3/8*
10.206 million
6.2/10 (A)
6.1/10*
10.9 million
6.7/13
6.2/11*
Las Vegas - Fox 2/28 4.4/9
4.1/8*
7.154 million
6.5/12
5.5/10*
11.123 million
7.1/13
6.2/12*
12.1 million
6.3/13
5.5/11*
Atlanta - Fox 3/7 5.3/13
4.8/11*
8.51 million
5.5/12
4.7/10*
8.877 million
6.4/15
5.6/12*
10.5 million
5.2/12
4.7/10*
Bristol - Fox 3/21 4.4/10
4.2/9*
7.36 million
4.5/10
4.1/10*
7.365 million
5.5/13
5.0/11*
8.9 million
5.1/12
4.9/11*
Martinsville - Fox 3/28 (3/29) 2.1/6* (B10) 4.6/10
4.1/9*
7.4 million
5.3/12
4.9/10*
8.7 million
5.3/13
4.9/11*
Phoenix - Fox 4/10 3.7/7
3.4/7*
5.977 million
3.6/7
3.3/6*
6.0 million
4.4/8
4.0/7*
7.2 million
4.4/9
4.1/8*
Texas - Fox 4/18 (19) 2.1/7* (A10) 4.7/11
4.2/10*
7.4 million
5.4/12
4.7/10*
8.6 million
5.6/14
5.4/13*
Talladega - Fox 4/25 5.2/12
4.9/11*
8.452 million
5.0/12
4.5/11*
8.105 million
5.7/13
5.2/11*
9.0 million
5.4/14
5.1/12*
Richmond - Fox 5/1 3.7/7
3.4/7
6.194 million
3.9/8
3.7/7*
6.634 million
4.5/9
4.2/8*
7.3 million
4.3/11
4.1/10*
(rained out)
Darlington - Fox 5/8 4.2/8
3.9/8
6.969 million
4.0/8
3.6/7*
6.671 million
4.8/10
4.3/8
7.8 million
4.2/12
4.0/11*
(rained out)
Dover - Fox 5161 3.7/10
3.6/9*
5.756 million
4.0/10
3.6/9*
6.088 million
4.5/11
4.2/10*
2.3/7 (rain)
All-Star SPEED 5/22 3:30
2.1/4*
2.496 million hh
3.68
2.1/4*
2.69 million hh
3.74
?
2.7 million hh
3.53
?
2.5 million hh
Charlotte - Fox 5/30 4.0/0
6.5 million
3.3/9 (L)
3.3/8*
5.3 million
4.7/10
4.4/9*
7.6 million
4.5/10
4.5/9*
FOX - 13 races - SEASON 4.8/10
4.4/9*
7.897 million ave
5.1/11
4.6/9*
8.502 million ave
   
TNT Coverage
6 Races
Track/Race 2010 2009 2008 2007
(2010 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
Pocono - TNT 6/6 3.3
5,344 million
/TD>
3.4/9
5.5 million
4.6
3.9*
6.1 million
3.0
5.0 million
Michigan - TNT 6/13 2.9/7
4.3 million
3.3/9
5.118 million
3.3/9
5.084 million
3.3
Infineon - TNT 6/20 2.7/7
4.479 million
4.0
3.4/8*
5.788 million
4.3
3.7/8*
6.015 million
4.7
4.0*
6.5 million
New Hampshire - TNT 6/28 ?
3.0/7
4.909 million
4.1
3.5/9
5.555 million
4.0
3.4/8*
5.5 million
3.4/8
Daytona - TNT 7/5 3.6/8
6.127 million
(C10)
3.1/8
5.3 million
3.8/8
6.39 million
3.8/8
6.2 million
Chicago - TNT 7/11 ?
2.8/?
4.608 million
?
3.0/6*
4.814 million
3.7
3.2/7*
5.129 million
4.0
6.365 million
TNT - 4 of 6 - SEASON 3.0/7
4.795 million ave
3.4/8
5.537 million ave
   
ESPN/ABC Coverage
17 Races
(2010 date) Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers Rating/Share/Viewers
Track/Race 2010 2009 2008 2007
Indy - ESPN 7/25 4.2
3.6*
5.709 million
4.8
4.1*
6.487 million
5.1
6.7 million
4.9
4.2*
6.6 million
Pocono - ESPN 8/1 4.4
6.292 million
(P) 1.8
(4.5 Sunday)
2.25 million
4.5
3.8
6.2 million
4.5
3.8*
Watkins Glen - ESPN 8/8 3.6
4.931 million
(W) 1.7
(2.0 Sunday)
1.99 million
3.6
3.0*
4,8 million
4.1
3.5*
5,6 million
Michigan - ESPN 8/15 3.6
3.1/8
4.917 million
4.1
3.5/8
5.622 million
3.9
3.3*
5.3 million
1.66
ESPN2 (C)
Bristol - ABC 8/21 3.5/7
5.842 million
3.3/7
3.8hh
5.323 million
(ESPN)
3.5
3.0*
5.0 million
(ESPN)
4.1
3.5*
5.7 million
(ESPN)
Atlanta - ESPN 9/5
(was at California 2004-2008)
3.9
3.4/7
2.9/6*
5.516 million million
4.1
3.5/7
3.1/6*
5.808 million
3.9
3.5/8*
5.7 million
(California)
4.3
3.7*
6,4 million
(California)
Richmond - ABC 9/11 3.1/5
2.8/5
5.288 million
3.5
3.1/6*
5.54 million
3.0
3.97 million
ESPN (D)
4.2
6.8 million
ABC
New Hampshire - ESPN 9/19 ?
2.3 (cb)
2.1/5*
3.677 million
3.2/7
2.5/6*
5.04 million
ABC
3.8/8
3.2/6*
6.1 million
ABC
3.3/7
2.9/6*
5.2 million
ABC
Dover - ESPN 9/26 2.4/?
2.1/4*
3.966 million
3.1/6
2.7/5*
5.08 million
(ABC)
3.3/7
2.9/6*
5.34 million
(ABC)
3.5
5.5 million
(ABC)
Kansas - ESPN 10/3 2.7hh
2.3/5
2.1/5*
3.741 million
3.2/7
2.6/5*
5.25 million
(ABC)
3.5/8
3.1/6*
5.69 million
(ABC)
3.1/7
2.4 ESPN2
4.14 million
2.8/6* ABC
2.1 ESPN2 (G)
Auto Club - ESPN 10/10
(was at Charlotte 2007-2008)
2.9hh
2.5/?
2.3/5*
4.072 million
3.6/7
3.1/6*
5.95 million
ABC
3.8/7
3.5/7
6.04 million
(Charlotte)
ABC
4.2
4.0/8*
(Charlotte)
ABC
Charlotte - ABC 10/16 3.2/?
?
5.345 million
3.5/7
3.0/6*
5.45 million
3.8/7
3.5/7
6.04 million
4.2
4.0/8*
Martinsville - ESPN 10/24 2.8hh
2.4/5
2.2/5
3.954 million
2.9/?
2.5/5*
4.70 million
ABC
3.3/7
2.9/6*
ABC
3.0/7
3.3/?*
ABC
Talladega - ESPN 10/31 3.6hh
3.1/?
?
5.177 million
4.1/?
3.8/8*
6.6 million
ABC
3.7/?
3.4/6*
5.89 million
(Texas race - same date)
3.6/8
3.2/7*
5.61 million
(33rd race Atlanta)
ABC
3.7
3.6
6.01 million
(Texas race)
ABC
Texas - ESPN 11/7 3.4hh
2.9/6
2.7/5*
4.846 million
3.7/7
3.2/6*
5.827 million
ABC
3.7/7
3.4/6*
5.89 million
ABC
3.7/7
3.6/?*
6.01 million
ABC
ESPN/ABC 15 Races SEASON 2.6/5
4.3 million ave
3.5/7
5.5 million ave
   
Phoenix - ESPN 11/14 2.9hh
2.5/5
4.201 million
3.3/6
2.9/6*
5.17 million
ABC
3.6/7
3.4/6*
5.66 million
ABC
3.3
2.9*
4.61 million
ESPN2 (E)
3.8
3.4*
ABC
Homestead - ESPN 11/21 3.9hh
3.3/6
5.605 million
3.6/6
3.2/6*
5.607 million
4.0/7
3.7/6*
6.60 million
4.2/8
3.8*

  • notes about ratings:
    (cb) = cable rating
    hh = households [usually cable ratings)

    (L) rained delayed from Sunday May 24, 2009 to Monday, May 25th
    (P) rained delayed from Sunday August 2, 2009 to Monday, August 3rd
    (W) rained delayed from Sunday August 3, 2009 to Monday, August 10th
    (C) rained delayed race at Michigan to Tuesday, 8/21/2007 aired on ESPN2
    (D) rained delayed race at Richmond to Sunday, 9/7/2008, aired on ESPN instead of ABC
    (E) after 2 red flags, ABC moved the final 34 laps from ABC to ESPN2 at 7:30pm/et
    (G) Kansas delayed by rain, started on ABC [2-6pm/et] then moved to ESPN2 [6-8:15pm/et] 9-30-2007
    (A10) Martinsville delayed from Sunday March 28, 2010 to Monday, March 29, 2010
    (B10) Texas delayed from Sunday April 18, 2010 to Monday, April 19, 2010
    (C10) Start of the race was delayed 90 minutes by rain, Saturday, July 3, 2010

    Final Ratings on top, and Fast/Overnight/Household Ratings below with an '*'.
    Cable Ratings [TNT/ESPN] usually do not list the share as Networks [FOX/ABC] do, or list overnights

    A network rating is percent of homes that are tuned into the event
    A a cable rating is percent of homes equipped with cable that are tuned into an event
    (meaning that a lower network rating still can produce more households)

    Overnight ratings, are measured in the top 50 markets of the country.
    National ratings provide more detailed demographic information as well as the exact number of people watching.

    rating: which indicates percentage of all households in the U.S. watched this broadcast
    share: which indicates percent of all households watching TV in the U.S. watched this broadcast
    as of mid-2006 there were 111,348,110 television households in the U.S.

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