Tony the Tiger

Fast facts

Discover some interesting facts about Kellogg's.

  • Tony the Tiger disappeared from Frosties packs in the 1950s and was replaced by a kangaroo called Katy
  • During World War II you could only buy Kellogg's products in the North and Midlands
  • Six million Brits buy Frosties each year
  • In 1957 Kellogg's gave-away plastic toy atomic submarines. The toy was even tested at the Royal Navy's submarine base - HMS Dolphin
  • We provide 1 million breakfasts to school kids through our Breakfast Club scheme
  • 8 million kids have learnt to swim thanks to Kellogg's support of the Amateur Swimming Association
  • Kellogg's Nature's Pleasure - Britain's first baked muesli - launched in January 2009
  • The fictional grocer Sam Smith and Lancashire town of Little Oswaldtwistle were the stars of a 144-page business guide for grocers produced by Kellogg in 1938
  • Kellogg created Wheat Flakes and Wheat Krispies to help feed war time Britain. Made of home grown wheat because of import restrictions, both brands have now long gone
  • Corn Flakes disappeared from British shops in 1943 due to war restrictions on the import of corn
  • During World War II staff from Kellogg's made up a special Kellogg Unit of the home guard
  • Kellogg's is an official supplier of breakfast cereals to HM Queen Elizabeth II
  • The first inserts in Kellogg's packets appeared in 1949. First to hit consumers were picture cards of famous British sportsmen
  • Olympic runner, Steve Cram, helped launch Kellogg's Start in January 1985
  • Kellogg's Fruit n' Fibre celebrates its 25th birthday in 2009
  • Olympic cyclist, Chris Hoy, is the official face of Kellogg's Bran Flakes
  • Snap, Crackle & Pop are currently the longest-running Kellogg characters in history
  • Jonathan Ross starred in a Rice Krispies ad in 1970
  • There are 239 groups on Facebook dedicated to Rice Krispies
  • Special K first appeared in British shops in 1959
  • Special K started life as a high protein health cereal – originally aimed at men
  • A guy called Vernon Grant designed the original Snap, Crackle and Pop characters after hearing a Rice Krispies commercial on US radio
  • 29 million packets of Rice Krispies are sold in the UK each year
  • There is on average 299 Rice Krispies in a Kellogg’s Rice Kripies bar
  • Kellogg employee Mildred Day concocted the Rice Krispies Square snack as a treat for a camp fire girls fundraiser in the early 1930s
  • In 1984, the singer Tori Amos beat a(then unknown) Sarah Jessica Parker to front the Kelloggs ‘Just Right’ advertising campaign
  • The Beatles featured on the back of Kellogg’s cereals boxes in 1963 – you could win the chance to see the band play live in a tent in Manchester
  • Kellogg’s Corn Flakes was the only cereal to be eaten aboard Apollo 11, the first lunar landing.
  • Kellogg’s doesn’t make cereal for anyone else.
  • Thanks to Rice Krispies, Kellogg’s is the second biggest importer of rice into the UK – only Ambrosia imports more.
  • A staggering 128 billion bowls of Kellogg's Corn Flakes are eaten worldwide every year in countries as far a field as Guatemala, India, Japan and Argentina.
  • Kellogg’s Wrexham factory manufactures the company’s bran-based products (such as All-Bran) and Kellogg’s Special K.
  • Kellogg’s originally used Boy Scouts and volunteers as part of its sales force.
  • Kellogg’s was the first company to use television advertising as its dominate mode of advertising.
  • If laid end to end, the packs of Kellogg’s cereal eaten since 1906 would stretch to the moon and back 160 times.
  • 2.8 million bowls of Kellogg's Corn Flakes are eaten every day in the UK – or a billion bowls a year.
  • Kellogg’s currently produces 39 different varieties of cereal in the UK.
  • Kellogg’s was the first company to advertise on the Times Square billboard in New York City.
  • The Manchester plant where Kellogg’s Corn Flakes are made was built in 1938 and is the world’s largest cereal manufacturing plant. It employs 1,000 people, making it one of the largest employers in the city and encompasses 130,000 square feet of floor space.
  • 67 million packs of Kellogg's Corn Flakes are produced every year at the Kellogg’s factory in Manchester for the UK market.
  • Kellogg’s Tony the Tiger is one of the top ten brand icons of all time (Advertising Age).

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Kellogg’s Press Office

+44 (0)161 869 5500

pressoffice@kellogg.com
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Official Press Office of Kellogg Marketing and Sales Company (UK) Limited, Registered Office: The Kellogg Building, Talbot Road, Manchester M16 0PU, Registered in England No. 3237431