Radford University

2010 Men's Basketball Coaching Staff

Brad Greenberg
Head Men's Basketball Coach

2008-09 Big South Coach of the Year
2008-09 Richmond Times Dispatch State Coach of the Year
2008-09 Hugh Durham Award Finalist
2008-09 Clair Bee Award Finalist
2008-09 Red Auerbach Coach of the Year
2008-09 VaSID State Coach of the Year

The sixth head coach in Radford University men’s basketball history, Brad Greenberg joined the Highlander family on March 23, 2007. He has a long, impressive resume that includes nearly 30 years in basketball in a variety of capacities, including successful NBA and collegiate coaching, as well as management and media experience.

In just three years on the bench of the Highlanders, Greenberg has guided his clubs to a number of school and Big South records while putting together an overall record of 50-44, making him third quickest in program history to hit the 50-win plateau. In league play under his leadership, Radford is an impressive 33-17, including a 28-8 mark the last two years.

Prior to Greenberg’s arrival on the Radford campus, the Highlander men’s basketball program hadn’t experienced back-to-back winning campaigns since the 1999-2000 and 2000-01 seasons and was 15 games under .500 the previous three seasons.

Coming off the school’s second trip to the NCAA Tournament, Greenberg and the Highlanders put together one of the toughest non-conference schedules in 2009-10, which included trips to No. 7 Duke, top-ranked Kansas and Louisville. Highlighting Radford’s out-of-league slate was a 27-point home win over George Mason, a 2006 NCAA Final Four participant.

In 2009-10, the Big South preseason favorites finished 19-12 overall and 13-5 in Big South play, earning the league tournament's No. 2 seed.

In addition to finishing second in the Big South regular season standings, the Highlanders ran through February with a 7-1 mark for the second consecutive season, improving to 19-5 in the month under Greenberg.

Greenberg NCAA Huddle
Dating back to the 2008-09 season, Radford has won 15 of its last 18 league road games, which included a conference-tying record of 11 straight. Along with their impressive road resume, the Highlanders have recorded wins in 28 of their last 36 Big South regular season contests, and 32 of their last 41 against league competition, including the conference tournament.

As a team, Greenberg’s 2009-10 club was among national leaders in defensive field goal percentage (27th/.397), rebounding margin (7th/7.4) and assists per game (16th/16.2).

To go along with their team statistical rankings, several Highlanders ranked among the nation’s best, including Art Parakhouski, who led the nation in rebounding (1st/13.4) and double-doubles (1st/26), while finishing 14th in scoring (21.4) and 10th in field-goal percentage (.581). Amir Johnson, the school and conference’s all-time leader in assists finished 16th in the country in assists per game with a 5.7 clip.

Like the previous season, Greenberg’s 2009-10 Highlanders collected a number of honors and accolades. Parakhouski earned his second straight Big South Player of the Year honor, while Joey Lynch-Flohr joined him on the all-conference squad and Phillip Martin was named the league’s Scholar Athlete of the Year. During the 2009-10 season, Radford garnered seven Big South weekly honors and had four players finished the year with at least 1,000 career points, more than any other school in Division I basketball.

In 2008-09, Greenberg led his club to the biggest turnaround in league history, earning him 2008-09 Big South Coach of the Year honors. After finishing seventh in 2007-08, Radford claimed its fourth Big South regular season title and just its second tournament crown in school history.

Greenberg NCAA Press Conference
The 2008-09 season began with a feel of the past as Greenberg’s Highlanders played their first nine home games in the 500-seat Peters Hall before concluding the campaign in front of a school-record 20,226 fans in the first round of the NCAA Tournament in Greensboro, N.C.

Peters Hall, an on-campus recreation facility, is where Radford played basketball from 1974 to December of 1981.

Just after leading his club to the 2009 NCAA Tournament, Greenberg was tabbed the Richmond Times Dispatch State Coach of the Year.

In just his second year, Greenberg led Radford to its seventh 20-win season in school history.

Along with leading the Highlanders to their most wins since the 1990-91 campaign, Radford tied the conference record for league wins in a season with 15. Greenberg’s Highlanders also won a school-record nine-straight games away from home, which is currently the second longest streak in the nation.

Also a finalist for the Hugh Durham and Clair Bee Coach of the Year awards, Greenberg is the first Highlander head coach since 1991-92 to earn conference coach of the year.

With Greenberg’s coaching honors came a number of postseason awards for his student-athletes. Art Parakhouski was named the 2008-09 Big South Player of the Year and was joined by Joey Lynch-Flohr on the all-conference first-team. Parakhouski was also voted the Big South Tournament MVP and to the Times Dispatch all-state first team. Lynch-Flohr and senior Kenny Thomas were also selected to the conference’s all-tournament team and Phillip Martin was recognized for his work in the classroom earning ESPN The Magazine/CoSIDA All-District and Big South All-Academic honors.

To go along with its long list of individual accomplishments, Radford set a number of school marks and ranked near or at the top of the Big South in 10 statistical categories.

The new school standards set in Greenberg’s second season included rebounds in a game (65, at VMI, 2/21/09), blocks in a contest (12, vs. UNCA, 3/5/09), single-season free-throw attempts (811) and rebounds (1,324).

Coaching Experience
Assistant Coach
American University 

Assistant Coach
St. Joseph’s University 

Assistant Coach
Los Angles Clippers 

Assistant Coach
New York Knicks 

Director of Basketball Operations
University of South Florida 

Assistant Coach
Virginia Tech 

Associate Head Coach
Virginia Tech

Head Coach

Playing Experience
American University

Washington State University

Director of Player Personnel
Portland Trailblazers 

Vice President of Player Personnel
Portland Trailblazers 

Vice President of Player Personnel 

General Manager/ Vice President of Basketball Operations
Philadelphia 76ers

Denver Nuggets
Washington Wizards (Bullets)
Orlando Magic
The Court Report
J&J World Registers
European Basketball Registers

"The Assistant Coach - A Courtside Pocket Reference for Practice Development"
South Florida Basketball Analyst
Fox SportsNet & ESPN Regional
Television Analyst
Madison Square Garden Network
In his first season with the Highlanders, Greenberg’s team was marked by the ability to win at home, as well as individual accolades for a number of players as the season progressed.

Radford took care of business on the Dedmon Center court, going 8-5 in front of the home crowd. Of those wins, the Highlanders picked up four against Big South foes, including conference regular season champion UNC Asheville and rival Liberty. Radford also recorded a road win over Gardner-Webb and a non-conference triumph against Presbyterian, both who will be joining the Big South in 2008-09.

A number of Radford players experienced improvements and honors throughout Greenberg’s first season. A backcourt specialist, Greenberg was able to help mold point guard Amir Johnson, who compiled three double-doubles, and two games with 10 or more assists. Johnson finished the season 35th in the country in assists per game (5.5), and fourth in the Big South. Greenberg’s first season also yielded a number of conference honors for his athletes, with player of the week awards going to Kenny Thomas (Dec. 10, Feb. 11) and Martell McDuffy (Feb. 25). Following the season, Phillip Martin was named to the Big South All-Academic Team.

Under Greenberg’s guidance, the Highlanders were recognized for their conduct on and off the court. Radford earned the Big South Conference Sportsmanship Award in 2007-08 for men’s basketball, an honor voted on by the league’s student athletes.

Before arriving at Radford, Greenberg spent four seasons at Virginia Tech alongside his brother, Seth. Brad was the first assistant hired after Seth accepted the head coaching position, and was promoted to associate head coach in September 2004.

During his time with the Hokies, Greenberg’s duties were all-encompassing. He was responsible for scheduling, scouting and game preparation. Greenberg also assisted in the recruiting process, with a focus on finding international prospects. Drawing from his playing experience as a guard, Greenberg worked with the perimeter players during practice and instructional times. He also worked closely with his brother in conducting practices and other on-court coaching duties.

Virginia Tech led its conference (Big East – 2003, ACC – 2004-pres.) in turnover margin during each of Brad’s seasons with the Hokies. Greenberg’s expertise with backcourt players and schemes also translated into individual accolades for his players. Under Greenberg’s guidance, Zabian Dowdell and Jamon Gordon both earned All-ACC honors and ACC All-Defensive Team honors in 2006-07.

Greenberg Bio Action
His two seasons prior to arriving at Virginia Tech were spent with his brother at the University of South Florida, where he was the Director of Basketball Operations.

Before making the jump back to the college game, Greenberg had a distinguished career in the NBA, rising through the ranks from assistant coach to general manager. He was the general manager and vice president of basketball operations for the Philadelphia 76ers from 1996-97. Among his achievements in the Sixers front office, he was responsible for drafting Allen Iverson, the 2001 NBA MVP and 2005 NBA scoring leader.

Prior to his years in Philadelphia, Greenberg honed his player personnel skills in seven years with the Portland Trailblazers. He arrived in 1989 as the Portland Trailblazers’ Director of Player Personnel, and was promoted to the team’s vice president of player personnel, a position he held from 1992-95.

While in Portland, he helped build three teams that played in the Western Conference Finals and two teams that competed in the NBA Finals. Among the players that Greenberg brought to Portland were Buck Williams, Rod Strickland, Danny Ainge, and Basketball Hall of Fame selection Drazen Petrovic. He also helped draft three college players who went on to earn the NBA Sixth Man of the Year awards (Cliff Robinson, 1993; Anthony Mason, 1995; and Aaron McKie, 2001).

His basketball player evaluation talents have also been utilized by the Denver Nuggets, Washington Bullets and Orlando Magic, all of which brought him on as a consultant. He has used those same talents to assist the NBA Scouting Service - The Court Report, and the J & J World and European Basketball Registers.

Greenberg moved to the front office after two stints as an assistant coach, where he had the opportunity to coach two of the professional basketball’s all-time greats: Patrick Ewing and Bill Walton. He started his NBA career with the Los Angeles Clippers, serving as an assistant coach from 1984-86. From there, he joined the New York Knicks for the 1986-87 season.

Before embarking on a long career in the NBA, Greenberg got his start in coaching in 1977 at his alma mater, American University. After one year with the Eagles, he was an assistant coach at St. Joseph’s University from 1978-84 where his talent evaluation skills first blossomed as the Hawks recruiting coordinator. St. Joe’s made two NCAA Tournament and three NIT appearances, including a run to the Elite Eight in 1981.

In addition to his accomplishments on the court, Greenberg is well-respected for his work in numerous other organizations. His resume includes a seat on the WNBA Rules and Competition Committee, and the University of South Florida Academic Task Force. He was also a presidential appointee on the University of South Florida’s Committee on Black Affairs.

Along with his on-court and front office credentials, Greenberg also has extensive media experience. He served as a television analyst for regional broadcasts of USF basketball on Fox SportsNet and ESPN Regional Television, and also worked for three seasons as the television analyst for the Northeast Conference on Madison Square Garden Network. His resume as an author includes The Assistant Coach - A Courtside Pocket Reference for Practice Development, along with two years as a contributing writer on NBA.com as a player personnel and draft expert.

Greenberg is a 1977 graduate of American University with a Bachelor of Arts in interdisciplinary studies in athletics, the media and society. A team captain for the Eagles as a junior and senior, he was a three-year letterwinner at American. Greenberg played his freshman year at Washington State University.

Greenberg currently resides in Blacksburg. His son Cory is a 2008 graduate of Virginia Tech and is currently enrolled in the Middle Level Teacher Program at Radford University, while his daughter Ali is freshman at Washington & Lee. 

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