Advertising Specifications

Ad Placement

Cooliris insert ads inline within Channels, a popular feature within the Cooliris interface that lets users channel surf the latest news, sports, entertainment, movie trailers, and more.

Ad Format

Cooliris Advertising offers three types of advertising formats, with support for jpg, png, swf, and flv files with sizes 300x250 px and up. Ads should also include a corresponding thumbnail image.

1. Column Advertising

Cooliris inserts advertising in columns (three ads per column) next to other media content in the 3D Wall. These ads are format agnostic and can have a zoomed in state that is larger than the thumbnail view. When a user selects content, a 300x250 px image or video ad will appear. A double click on the selected item will expand to a full-screen presentation of the ad.

2. Inline Advertising

Cooliris will insert advertising next to other media content in the 3D wall. These ads are format agnostic and can have a zoomed in state that is larger than the thumbnail view. When a user selects content, a 300x250 px image or video ad will appear. A double click on the selected item will expand to a full-screen presentation of the ad.

3. Sponsorship of Discover Channel

Cooliris will create a new, time-limited, sponsored channel in Discover. Upon launch of Discover, the user will see a branded wall with a customizable background, logo, and content provided by the advertiser. Content is fully customizable and can link to an external website, including an e-commerce destination.