via press release:
‘Days Of Our Lives’ GENERATES ITS HIGHEST WOMEN 18-49 RATING IN 10 MONTHS
FOR THE WEEK OF JAN. 10-14, ‘DAYS’ TIES FOR #2 AMONG WOMEN 18-49 AND TIES FOR #3 AMONG WOMEN 18-34
UNIVERSAL CITY, Calif. – January 21, 2011 – For the week of January 10-14, “Days Of Our Lives” (1.3 rating, 7 share among women 18-49, 0.8/5 among women 18-34) tied for #2 among network daytime series in the women 18-49 demographic and tied for #3 in the women 18-34 race.
“Days” delivered its highest women 18-49 rating in 10 months (since the week of March 8-12, 2010) and matched its highest women 18-34 rating in 20 weeks (since August 23-27, 2010).
Season to date, “Days” is tied for #3 in the women 18-49 category and tied for #2 in the women 18-34 demo.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
DAYS is on fire!
Woo Hoo Days!!!!
Go DAYS!!!!!!
days rocks
Notice how day’s rating is going up and they are mostly focusing on older characters and their vets. Like I always said what hurt soaps is when the panic with the 18-49 hit them and they started focus on a buch of characters no one cared about. I am a huge soap fan and I just hope all the soaps learn from days.
I think the audience found the little Johnny DiMera eye cancer story very compelling. Manipulative yes, but effective at pulling the heart strings.