A professor who studies how stores use design to tempt shoppers to spend more has revealed how this is just one of many tricks for parting us with our cash.
The Permian extinction, described as 'the mother of all mass extinctions', saw 95 per cent of sea life wiped out, with 70 per cent of land animals killed. Scientists believe the discovery of layers of coal ash in rocks from the extinction boundary in Canada's High Arctic is the first direct proof that huge volcanic eruptions caused the extinction. ...read
A 'perfect storm' of issues will force widespread starvation if mankind doesn't overcome its fear of GM crops, the government's top science adviser warned today.
A leading astronomer has concluded there probably aren’t any aliens out there – meaning we are entirely alone in the universe.
Scientists at Surrey Satellite Technology Limited (SSTL) and Surrey Space Centre (SSC) want to find out if a sophisticated smartphone can function outside Earth's atmosphere.
A leading academic claims that the technology is threatening to dominate our lives, making us more isolated and ‘less human’.
Railway Hill, a street in the south coast city, holds the unwanted record of having the slowest broadband speed in the country, according to a study.
Gail Davis scooped the prize of a $10,000 (£6,250) iTunes gift card as the the winner of Apple's Countdown to 10 Billion Apps competition.
Google's co-founder Larry Page will take over as CEO from Eric Schmidt, a surprise move to make company more nimble as competition with rivals heats up.
Measurements taken over the past 100 years show that the international prototype – the metal object on which the scientific unit of mass is based – has got lighter.
The all-male crew of three Russians, a Chinese, a Frenchman and an Italian-Colombian has been inside capsules at a Moscow research centre since June.
These two men aren't miners: they're astroparticle physicists. They're looking for dark matter. They've got until March to find it, and if they do, our world will never be the same again.
The stunning and inspiring images reveal the secrets of our solar system and were all taken by space probes launched by Nasa and the European Space Agency in the past five years.
The prairie dog's barks, yips and chirping sounds are really a sophisticated form of communication that contains a vocabulary of at least 100 words, researchers claim.
The ten best-selling titles of the week, according to GAME
The Chauvet-Pont-d’Arc Cave in southern France is the subject of a documentary by the German director called Cave Of Forgotten Dreams. Among the riches on offer below ground is a chamber full of painted monsters 400metres below the surface, where a mixture of carbon dioxide and radon gas leads to hallucinations. ...read
Masdar City, located between Abu Dhabi Airport and Abu Dhabi in the UAE, is a template for a vision of a new kind of city.
Earth will undoubtedly have a front row seat when the dying red supergiant star Betelgeuse finally blows itself into oblivion.
Jim Cantore from the Weather Channel becomes slack-jawed with amazement when he experienced the phenomenon, which is when thunder and lightning strike during a snowstorm.
Almost 90 prominent figures, including the Archbishop of Canterbury, have signed a letter claiming that such a sale would be 'misjudged and short-sighted'.
Officials say it is likely the Chinese were able to develop the stealth technology from parts of an American F-117 Nighthawk that was shot down over Serbia in 1999.
Alex Hyde, 27, captured the chameleon creatures in the rainforests of Madagascar - and even in his own garden in Nottinghamshire.
It is thought that being able to remember what we have eaten is key to feeling full. And if distractions stop us from forming those memories, we eat more later on.
Search dogs are adept at following their nose but could now be even more useful thanks to a GPS backpack that allows police to guide them through risky situations.
The 235ft-tall Delta IV Heavy Launch Vehicle lifted off at 1.10pm local time yesterday with a classified U.S. government defence satellite on board.
The five-pointed 'pentalobular' screws, which pretty much no one apart from their engineers has the screwdriver for, are to be fitted to all new iPhones.
Something is apparently lost in the brain process when switching from pen and book to computer screen and keyboard, according to a new study.
See stunning pictures from the world of science and technology...
See stunning pictures from the world of science and technology...
Developed by Nasa in the 1970s, the AD-1 was a research aircraft designed to investigate the concept of a pivoting wing, which could be rotated on its centre pivot. It remained perpendicular to the fuselage during slow flight and swinging to angles of up to 60 degrees as aircraft speed increased. This allowed scientists to set it at the most efficient angle for the speed at which the plane was flying. ...read
The money is needed to make the system of 30 satellites operational by 2014, the European Commission said last night.
According to the data, global temperatures in 2010 averaged 14.5C, making it the second hottest year since records began in 1850 and leaving 1998 in the top spot.
The Canadian lobsters have a disease called gaffkemia - or pink tail - which could kill native lobsters in their millions and potentially wipe out a lucrative industry.
Thomas Goodenough, from Collingtree, Northampton, has developed an application which gives users a tour of an air ambulance and even allows them to become 'virtual pilots'
While seven out of ten youngsters aged between two and five are comfortable playing on-line games, less than two in ten could swim unaided.
Nasa scientists have discovered left-handed amino acids - the type found in nature - on meteorites. Many experts believe biological raw ingredients were carried to Earth in lumps of asteroid rock.
A new study at the Dolphin Research Center in the Florida Keys discovered that a male bottlenose dolphin who was blindfolded with latex goggles was able to detect the movements of its companions.
Just two days after chief executive Steve Jobs announced he is taking a medical leave of absence, Apple has reported record sales and profits for its Christmas quarter.
With modern cameras it's not just megapixels that matter - if you want an object of beauty for taking beautiful pictures, you need to go retro
The ScentScape plugs into your computer or games machine and emits a variety of odours whenever you play a game.
According to research, the working man is much more likely to succumb to a cold than his female colleague when the pressure’s on.
Researchers want governments to impose a maximum two-hour limit on continuous night-time driving in a bid to curb accidents and death rates.
Taken by Nasa's Cassini spacecraft, this incredible image shows a storm that, including the tail streaming off to the right, is more than 36,000 miles long. Storms shoot warm gas up from Saturn's lower atmosphere and through a thick upper mantle of old, smog-stained ammonia ice. As the gas expands in the upper atmosphere, fresh crystals of ammonia condense on the cooling vapour, forming the white region visible from Earth. ...read
Apple has been targeted by the country's Government over its new policy of requiring newspapers to go through the iTunes store to sell subscriptions.
Researchers found a skull bone fragment from what they are also calling the earliest confirmed domesticated dog in the Americas.
Daily Mail Science Editor Michael Hanlon underwent an MRI scan to locate his 'anxiety centre' and determine his basic stress levels.
Between 1970 and 2009, while grey partridges, turtle doves, starlings, tree sparrows and corn buntings have seen numbers decline by a staggering 70 per cent.
Scientists studied ancient tree growth rings to show links between climate change and major events in human history such as migrations, plagues and the shaping of empires.
Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group
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