Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily Social Media & Marketing Daily Television News Daily Video Daily Raw Blog
Daily Feed> Email
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TVBlog TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Health Marketing:Sports MarketingTools: CRM Marketing:Travel
OMMA Magazine Media Magazine
Feedback Loop RSS Feeds Archives Subscribe
Feb 2-5 Mobile Insider Summit (FL) Feb 28 Appy Awards (SF) Feb 28-Mar 1 OMMA Global (SF) Mar 22 OMMA Behavioral (NYC) Mar 23 OMMA Metrics (NY) Apr 13 Outfront Conference (NYC) Apr 14 Digital Out of Home Forum (NYC) Apr 14 Digtial Out of Home Awards (NYC) May 1-4 Email Insider Summit (FL) May 4-7 Search Insider Summit (FL)
Recently Concluded Events
Jan 30 Social Media Insider Summit (FL) Jan 19 OMMA Video (SF) Jan 12 MEDIA Agency of the Year (NYC) Jan 11 OMMA Agency of the Year (NYC) Dec 14 Creative Media Awards (NYC) Dec 8 Search Insider Summit (Utah) Dec 5 Email and Search Insider Summits (Utah) Dec 5 Email Insider Summit (Utah) Nov 2 OMMA AdNets (NYC) Nov 1 OMMA Performance (NYC)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2011 Appy Awards 2011 Digtial Out of Home Awards
2011 MEDIA Agency of the Year 2011 OMMA Agency of the Year 2010 Creative Media Awards 2010 OMMA Awards 2010 Digital Out-of-Home Awards 2010 MEDIA Agency of the Year 2009
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
Social Net Tagged Agrees To Destroy Allegedly Ill-Begotten Email Addresses
by Wendy Davis, Monday, February 8, 2010, 7:15 AM



TAGS:  Email, Social Networks, Legal



Social networking site Tagged.com has agreed to destroy email addresses it collected from users who allegedly were duped into sharing their contact lists. The company also promised to provide all U.S. users with a "clear and conspicuous" means to cancel their accounts.

Tagged made the concessions in order to settle a lawsuit about its former registration practices brought in federal district court in San Francisco by California residents Miriam Slater and Sara Golden.

"What Tagged called consumer referrals was really consumer fraud, perpetrated by Tagged," they argued in a motion seeking approval of the settlement. "In the first stage, Tagged orchestrated its registration process to trick consumers into divulging the entire contents of their email address books. In the second stage, Tagged used those email address books to send deceptive invitations that appeared to be from acquaintances offering to share personal photographs."

Slater alleged in a lawsuit filed last August that she received a Tagged email that purported to be from an acquaintance who wanted to share photos. She said she visited the site and provided the company with information, but only because she wanted to view the pictures -- not because she wanted to invite her friends to join her on the site.

Golden alleged that she joined Tagged after receiving an invitation that she thought Slater had sent.

They both argued that Tagged had violated a computer fraud statute, an anti-hacking law.

Tagged promised that it will destroy address book information that was scraped from users who joined the site between April and June, if those users either didn't send any invitations to their contacts or invited all of their contacts to join the site. The company did not admit wrongdoing as part of the settlement.

Tagged also agreed to pay Golden and Slater $10,000 each, according to a copy of the proposed settlement filed with U.S. District Court Judge Edward Chen.

The company said last July that it changed its registration procedures after receiving an influx of complaints. The consumers' court papers state that Tagged sent more than 60 million allegedly deceptive invitations and follow-up reminders last year between April and June.

Last year, Tagged agreed to pay $750,000 to settle investigations of its marketing procedures by law enforcement officials in New York and Texas.



Recent Online Media Daily Articles
Engineering Co. Seeks To Unmask Gossip Bloggers    
In the latest case aimed at unmasking Web users, a company that repairs turbine generators is...
Online Retail Spend Rockets To $43B   
In the fourth quarter of the year, online retail spending reached a record $43.4 billion --...
For Coca-Cola, Text Messaging Is Top Mobile Priority   
SMS text messaging may seem old hat as a marketing tool compared to newer technologies like...
Yahoo's Search Future Found In 'Web Of Objects'   
The next evolution of engines will converge search, a URL produced by an algorithm, with portals....
Lawmakers Question Facebook About Plan To Share Users' Contact Info    
Facebook recently sparked a wave of criticism when it announced in a blog post that it...
Verizon Wireless May Slow Service To Heavy Data Users    
The same day that Verizon Wireless began taking orders for its much anticipated iPhone, the company...
Yahoo Promotes AdLabs, Touts Hyper-Local Targeting   
Yahoo on Thursday debuted a brand new "lab" dedicated to the future of digital advertising. AdLabs...
NYTCO: Digital Ad Revs Climbed 16% in 2010   
Amid broader declines, The New York Times Co. on Thursday said digital ad revenues rose 11.1%...
Google To Pay $20,000 For Chrome Browser Hack   
Advertising or marketing agencies with tech-savvy developers might want to take Google up on an interesting...
Super Bowl Ads Cross Online, TV, Social Media   
Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this...
>> Online Media Daily Archives 
©2011 MediaPost Communications. All rights reserved.
15 East 32nd Street, 7th Floor, New York, NY 10016