The REAL ‘Stuff White People Like’

September 8th, 2010 by Christian Rudder

What is it that makes a culture unique? How are whites, blacks, Asians, or whoever different from everybody else? What tastes, interests, and concepts define an ethnic group? And is there any way to make fun of other races in public and get away with it?

These are big questions, and here's how we answered them.

We selected 526,000 OkCupid users at random and divided them into groups by their (self-stated) race. We then took all these people's profile essays (280 million words in total!) and isolated the words and phrases that made each racial group's essays statistically distinct from the others'.

For instance, it turns out that all kinds of people list sushi as one of their favorite foods. But Asians are the only group who also list sashimi; it's a racial outlier. Similarly, as we shall see, black people are 20 times more likely than everyone else to mention soul food, whereas no foods are distinct for white people, unless you count diet coke.

Using this kind of analysis, we were able find the interests, hobbies, tastes, and self-descriptions that are specially important to each racial group, as determined by the words of the group itself. The information in this article is not our opinion. It's data, aggregated from the essays of half a million real people.

So here's the real stuff white people like.

Click on the icons to toggle between men/women.

In general, I won't comment too much on these lists, because the whole point of this piece is to let the groups speak for themselves, but I have to say that the mind of the white man is the world's greatest sausagefest. Unless you're counting Queens of the Stone Age, there is not even one vaguely feminine thing on his list, and as far as broad categories go we have: sweaty guitar rock, bro-on-bro comedies, things with engines, and dystopias.

As for the interests of white women, you have romance novels, some country music, and a broad selection of Good Housekeeping type stuff. It's also amazing the extent to which their list shows a pastoral or rural self-mythology: bonfires, boating, horseback riding, thunderstorms. I remind you that OkCupid's user base is almost all in large cities, where to one degree or another, if you find yourself doing much of any of these things, civilization has come to an end.

If I had to choose over-arching themes for white people's lists, for men, I'd go with "frat house" and for women, "escapism." Whether one begot the other is a question I'll leave to the reader.

Stuff black people like.

Hopefully it's been obvious that the font-size of a phrase indicates the relative frequency with which it appears. So, toggling between black men and black women above, you can see that while soul food is important to both, it's really, really important to the women. In fact, soul food and black women is the single strongest phrase/group pair we found.

The above lists also make it clear that, regardless of whether Jesus himself was black, his most vocal followers definitely are. Religious expressions weren't among the top phrases for any of the other races, but they're all over the place for black men and (especially) black women, for whom 13 of the top 50 phrases are religious. Black people are more than twice as likely than average to mention their faith in their profiles.

Finally, it's worth noting that of the four lists we've seen so far, black women's is the only one to explicitly include someone of another race: Justin Timberlake.

Double finally, how bold is it that I am cool is the second most typical phrase for black men?

OkTrends Racial Stereotype #1

In the course of researching this article and, in particular, comparing white guys to black guys, a handy shortcut occurred to me:

If you're trying to figure out if white dudes like something, put fucking in the middle, and say it out loud. If it sounds totally badass, white dudes probably love it. Let's see this principle in practice:

Stuff Latinos like.

Music and dancing—merengue, bachata, reggaeton, salsa—are obviously very important to Latinos of both genders. The men have two other fascinating things going on: an interest in telling you about their sense of humor (i'm a funny guy, very funny, outgoing and funny, etc.) and an interest in industrial strength ass-kicking (mma, ufc, boxing, marines, etc.) Basically, if a Latin dude tells you a joke, you should laugh.

OkTrends Racial Stereotype #2

El chiste de knock-knock:

Latinas' interests are fairly typical for a dating site: you got friends, career, education, movies, music, a few physical details, and, oh yeah...morbid fear. We dug further into I'm terrified of (on their list at #42) and found which words typically came next. It's mostly insects and "the dark", though one expert tautologist is "terrified of being scared" and another woman is "terrified of Martians."

I feel obligated to state, on behalf of white men everywhere: That woman should get a grip. Martians are nothing compared to the Sardaukar.

Stuff Asians like.

As you can see, both Asian men and women choose I'm simple as their go-to self-description. Contrast this to black men's I am cool and Latinos' I'm a funny guy. It's also interesting that Asian men very often mention their specific heritage (taiwan, korea, singapore, vietnam, china) while Asian women don't.

OkTrends Racial Stereotype #3

Combing through these lists, you can see the different ways women use cosmetics:

  • White women show off their eyes (mascara is #5 on their list).
  • Black women show off their lips (lip gloss, #7).
  • Latinas show off both (mascara, #18 / lip gloss, #22).
  • Asian women, however, show off their practicality (lip balm, #48).
. . .

So far, I've gone through racial groups in order of their prominence on OkCupid. For brevity (I know this is the internet), I'll present the remaining lists without foolish commentary. You can click any of the links to reveal them inline.

Stuff Indians like...
Stuff Middle Easterners like...
Stuff Pacific Islanders like...

Sidenote: reading level

Since we were parsing all this text anyway, we thought it would be cool to do some basic reading-level analysis on what people had written about themselves. We used the Coleman-Liau Index, and when we partitioned the essays by the race of the writers, we found this:

Before anyone gets too charged-up about this, we also ran reading level by religion and found this:

Is there a Comic Sans version of the Bible? There really should be. We subdivided this chart further, by how serious each person was about their beliefs:

Note that for each of the faith-based belief systems I've listed, the people who are the least serious about them write at the highest level. On the other hand, the people who are most serious about not having faith (i.e. the "very serious" agnostics and atheists) score higher than any religious groups.

. . .

We'll be revisiting race later this month, with a statistical investigation of interracial dating, and we're almost finished with the article on (bi-)sexuality we promised last time. Thanks for reading, everyone.

Till next time,

Max Shron and Aditya Mukerjee contributed additional research to this post.
OkCupid is hiring a web designer/developer.

906 Responses to “The REAL ‘Stuff White People Like’”

  1. Patrick says:

    Life as whole is tough and not funny in my experience, thats not to say I don’t have a sense of humor, ( I’ve been tol dI’m pretty funny). Turns out when it comes to stero types we’re all pretty funny. I had a good giggle.

  2. california says:

    Keep in mind folks, this IS scientific, but it is only a cataloging of the words that self-identifying groups most often include in their profiles. It does not presume to come to conclusions about those groups, only shows what different groups write about themselves in profiles.

  3. Momodan says:

    Its quite obvious this is based on a minority of Asians. Tbh probably most from Taiwan, Korea and Japan. Basically the islands, or by the sea. Also very educated (as they all seem to be able to speak English). So these people probably all have a western, or semi-western hearts.

    This should be renamed to include “strictly to the western society” in its description.

  4. mykolaj mohammed pap says:

    this is easier than looking through older… more polyamory please! i wouldn’t have complete disdain for you white folk if you would throw in some snowy whitey whites like polygamists into the digital aggregate cement mixer as long as long as the two different suffixes after poly are not misused or misrepresented or misunderstood by the program i’m good, can’t wait… thanks

    wa alaykum-us-salam wa rahmatullahi wa barakaatuh

  5. turboliscious says:

    could you possibly be any more stereotypically racist????

  6. tomtom9 says:

    Ok ok. I’m white. And idc about there color right here is judging ppl. Easly wen u read this ohh white ppl seem up tight black ppl sound cool and u forgot to mention the fried chicken. The latinos are in to some crazy shit and the asians are geeks. Right there ur labeling everyones race with sterio types. Me I like everything from every race. Not no dam golfing but I like rock rap soul food is banging love colin greens. And I allso like some spanish music. And I think the asians are just smarter then everyone cuz they put there investments first. Same here. So streio typing isn’t anything to me. Just another way to seperate ppl. And so that prob. Ppl get jealous or what ever or raicest. I say fuck sterio types. Were all just 1 big ass family. Have u ever seen and asian rapper. Have u ever seen a stuck up black person. Have u ever seen a geeky white guy. Cuz I have. So don’t be up here saying ohh your white so u like van FUCKIN valen. I don’t. I’m white and I have black family members. Raised in the city or what white ppl would call it the ghetto. We all like what we like. It has nothing to do with color /race. Its about the person. You ever think why do u like (example) blue and ur friend chris like orange?????????????? We all have dif eyes that see things diferantly we all have differant taist buds to like differant foods,we all have differant ears to listen to differant music. Not the color of someones skin. This right here is BULL SHIT.