The First Impression

Bill and Hillary Clinton often tell the story of how they met: They locked eyes across Yale's law library, until Hillary broke the silent flirtation and marched straight over to Bill. "Look, if you're going to keep staring at me, and I'm going to keep staring back, we might as well be introduced. I'm Hillary Rodham. What's your name?" Bill has said he couldn't remember his own name. It was quite a first impression, one so powerful that it sparked a few chapters of U.S. history.

Initial encounters are emotionally concentrated events that can overwhelm us—even convince us that the room is spinning. We walk away from them with a first impression that is like a Polaroid picture—a head-to-toe image that develops instantly and never entirely fades. Often, that snapshot captures important elements of the truth.

Consider one study in which untrained subjects were shown 20- to 32-second video-taped segments of job applicants greeting interviewers. The subjects then rated the applicants on attributes such as self-assurance and likability. Surprisingly, their assessments were very close to those of trained interviewers who spent at least 20 minutes with each applicant. What semblance of a person—one with a distinct appearance, history and complex personality—could have been captured in such a fleeting moment?

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The answer lies in part in how the brain takes first-impression Polaroids—creating a composite of all the signals given off by a new experience. Psychologists agree that snap judgments are a holistic phenomenon in which clues (mellifluous voice, Rolex watch, soggy handshake, hunched shoulders) hit us all at once and form an impression larger than their sum.

We do search for one particular sign on a new face: a smile. "We can pick up a smile from 30 meters away," says Paul Ekman, professor of psychology at the University of California Medical School in San Francisco, and a pioneer of research on facial expressions. "A smile lets us know that we're likely to get a positive reception, and it's hard not to reciprocate."

By the time we flash that return grin, our Polaroid shutter will have already closed. Just three seconds are sufficient to make a conclusion about fresh acquaintances. Nalini Ambady, professor of psychology at Tufts University in Medford, Massachusetts, studies first impressions carved from brief exposure to another person's behavior, what she calls "thin slices" of experience. She says humans have developed the ability to quickly decide whether a new person will hurt or enrich us—judgments that had lifesaving ramifications in an earlier era.

She believes that thin slices are generated in the most primitive area of the brain, where feelings are also processed, which accounts for the emotional punch of some first encounters. Immediate distrust of a certain car salesman or affinity for a prospective roommate originates in the deepest corners of the mind.

The ability to interpret thin slices evolved as a way for our ancestors to protect themselves in an eat-or-be-eaten world, whereas modern-day threats to survival often come in the form of paperwork (dwindling stock portfolios) or intricate social rituals (impending divorce). The degree to which thin slices of experience help us navigate modern encounters—from hitchhikers to blind dates—is up for debate.

Ekman says that people excel at reading facial expressions quickly, but only when a countenance is genuine. Most people cannot tell if someone is feigning an emotion, he says, "unless their eyes have been trained to spot very subtle expressions that leak through." Consider anger: When we are boiling mad, our lips narrow—an expression we can't make on demand when we're pretending. And the accuracy of a snap judgment always depends on what exactly we're sizing up. Ekman doesn't think we can use a thin slice of behavior to judge, say, if someone is smart enough to be our study partner or generous enough to lend us a bus token. "But we can pretty easily distinguish one emotion from another, particularly if it's on the face for a second or more." Spending more time with a genuine person, he says, won't yield a more accurate sense of that person's emotional state.

First impressions are not merely hardwired reactions—we are also taught how to judge others, holding our thin slices up to the light of social stereotypes. Brian Nosek, professor of psychology at the University of Virginia, studies the implicit attitudes that enter into our calculations. Just because someone carries an ACLU membership card or makes a point to invite their senior-citizen friends to dance-club outings doesn't mean they don't have prejudices bubbling under the surface. Nosek and colleagues administer a quick online test that reveals the beliefs people either can't or won't report.

Called the Implicit Association Test, it asks participants to pair concepts, such as "young" with "good," or "elderly" with "good." If, in some part of his mind, "old" is more closely related to "bad" than to "good," the test taker will respond more quickly to the first pairing of words than to the second. In versions of these tests, small differences in response times are used to determine if someone is biased toward youth over the elderly, African-Americans over Caucasians or for President Bush over President Kennedy. "When I took the test," says Nosek, "I showed a bias toward whites. I was shocked. We call it unconsciousness-raising, in contrast to the consciousness-raising of the 1960s."

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