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MySpace Premieres Second Season of Game Show, "BFF"

--Show Features User-Generated Video Questions, Social Media Presence

MySpace contacted [itvt] Tuesday to let us know that it has launched the second season of its original broadband video game show, "BFF." The show, which is hosted by Jake Hurwitz (of the "College Humor" Web site, MTV's "The College Humor Show," and the comedy duo, "Jake and Amir"), challenges best friends on how well they really know each other. Pairs of best friends, aged 18-24, are asked questions about each other in several rounds, and receive prizes at the end of each round, based on the number of questions they have answered correctly. This season, MySpace says, the show will incorporate "exciting interactive elements," including the ability for viewers to submit their own video questions to the contestants that will be answered on the show. Viewers can also download a "BFF" application that allows them to create their own quiz, in order to determine how well their friends really know them; and can participate in the show's extensive social media component (note: as [itvt] went to press, the show's MySpace profile had approximately 271,000 friends).

The show--which will have a 20-episode run through October 31st--now also features a fashion-themed segment, in which contestants judge their best friend's fashion preferences. The show is sponsored by Ortho Women's Health & Urology, a division of Ortho-McNeil-Janssen Pharmaceuticals, and by Always. It is produced by Meryl Poster, the former co-president of production at Miramax Films, in association with former fashion executive, David Rubin.

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