The final installment of my interview with Nintendo of America President Reggie Fils-Aime is here. Over the past couple days you've seen us discuss the Wii's current software and sales situation and Nintendo's positions on digital content. This next portion widens the scope a little bit.
A few years back, Reggie discussed Nintendo's "Blue Ocean" strategy. Based on a book (and research) of the same name by W. Chan Kin and Renee Mauborgne, the concept is simple - find new markets. Put you and your business in a category so unique that effectively there is no competition.
In a sense, the Wii and Nintendo DS did that. For years, there wasn't anything quite like them. Now we see Sony's Move and Microsoft's Kinect in stores, and the 3DS is facing stronger, different competition from the likes of Apple's iPhone and Sony's upcoming NGP.
How does that change strategy? What audiences are still out there? And which is the bigger threat - the iPhone or the NGP?
I asked all of these questions and more. Check out Reggie's answers below.
When you're done, be sure to check out the previous two interview segments:
Reggie on Nintendo's Digital Struggles
Reggie: "Wii's Future is Strong"
Also, I wrote a blog entry about my research and planning for the interview - as well as how the interview went overall. Folks seem to be digging it, so check it out:
Interviewing Nintendo's Reggie
Hope the interview proved interesting to you guys. Feedback is always welcome. If you have thoughts on what Reggie has to say about Nintendo's strategy, sound off in the comments below. If you have questions about the interview itself or why I asked the questions I did, head over to my blog.
The final installment of IGN's Reggie Fils-Aime interview is...
