Video To Air One Time Only Due To Violent Content

Yahoo! Music, Mar 20, 2001 7:00 am PST
(3/20/01, 7 a.m. ET) -- Madonna's controversial music video for her new single "What It Feels Like For A Girl" was directed by her husband, acclaimed filmmaker Guy Ritchie. The clip will premiere simultaneously on MTV and VH1 on Tuesday (March 20) at 11:30 p.m. ET for one time only as part of each network's respective news programs.

The video, which was shot in Los Angeles, features Madonna in the role of a "nihilistic pissed off chick" out on the town with her grandmother on a car crash/crime spree, according to a statement from Warner Bros. Records. Madonna says the music video is filled with "ironic humor," and she adds that it "shows my character acting out a fantasy and doing things girls are not allowed to do. This is an angry song and I wanted a matching visual with an edgy dance mix."

The singer's Warner Bros. publicist Liz Rosenberg recently explained to New York's Daily News, "There is a lot of violence in the video. It tells the story of a woman who has probably been abused. It's very strong. It's not the last video you'd want to see before going to sleep at night."

Madonna, who has won several Grammy Awards and MTV Awards for her videos over the span of her career, says she hopes the music video for "What It Feels Like For A Girl" will "make people ask questions and open dialogues." The track is the third single from her current album, Music, which has sold more than 10 million copies worldwide.

Madonna is no stranger to controversy when it comes to her music videos. In 1989, the Vatican condemned Madonna's video for "Like A Prayer," which combined religious and erotic images, and it caused her to lose a sponsorship deal with Pepsi-Cola. MTV and VH1 banned Madonna's steamy 1990 video for "Justify My Love," saying it was too hot to air. In 1992, MTV agreed to show Madonna's sexually charged "Erotica" music video, but only well after midnight.

Madonna is expected to head out on her first worldwide concert tour in more than seven years this summer.

-- Jason Gelman, New York

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