GEL 3.0 Authentic, Current, Pioneering, Modern British, Local/Global, Compelling, Distinctive, Joined-up, Universal, Best.

Building a Global Experience Language for the BBC

We are evolving a global experience language for the BBC’s digital services.

The GEL guidelines are a reference point for all designers creating BBC websites (future iterations will also incorporate mobile and IPTV recommendations).

This is probably the best job in the world!

Neville Brody, Research Studios

GEL styleguide navigation

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