Customer engagement is rapidly changing as new social technologies and trends emerge. Are you ready to evolve?
LISTEN: Voice of the Customer
Know what your customers and prospects are saying.
As a brand, you know how you see yourself, but the more important question is, how does your audience see you? Many companies are reaping the rewards of engaging customers directly in conversations ranging from brand and marketing to product design to support delivery. This concept of “co-creation” or “customer-made products” has changed the way companies small and large do business. But customer collaboration is challenging, and requires a new level of interaction with both your customers and your colleagues. Using data gathered from our Voice of the Customer programs, Ant’s Eye View can unlock the value of involving your customers in product development, marketing and customer service and support.
ENGAGE: Online Communities and Social Media
Play in the new arena of customer experience.
We partner with enterprise companies to brainstorm, define, and implement strategies and programs for engaging with – and learning from – consumers, partners and even employees. Whether you sell software or insurance, need to evolve your marketing or improve your customer support, we’ll deliver a social strategy driven by a singular purpose: Igniting the conversations that lead to the deep and enduring relationships between an organization and their customers.
ACTIVATE: Community Influencers & Enthusiasts
Find, thank and connect with key community contributors and evangelists.
Your most enthusiastic, loyal customers are typically your biggest advocates. Of course, their enthusiasm can often make it difficult to keep them happy. The assumption is made all too often that these folks just want free stuff, when what they usually want is a deeper connection to you, each other and your company. We can help you effectively identify, communicate and interact with these loyal enthusiasts to ensure the best connection possible and ensure strong alignment between your activities and your business objectives.
Give us a shout to find out more about how we can help your business become more social.