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Milo Yiannopoulos

Milo Yiannopoulos writes sceptically about Web 2.0 and social media but enthusiastically about the internet in general. Milo now writes for the Technology section of Please visit his journalist page for more recent articles.

PopJam: what's all the fuss about?

Last week I wrote briefly about PopJam, a new aggregation site that collects all the funny pictures and movies that you come across online in one place and enables you to share them with friends. I said PopJam was “what the internet was designed for”.

With Alex Tew, founder of PopJam, at the PopJam launch party (Photo: Anna Hull)

I think I was right. Cast your eye over the homepage and you’ll be assaulted by more lolcats, penises, puns and visual gags than you could ever want. Imagine content from 4chan, b3ta, YouTube and I Can Has Cheezburger? on a platform that’s a mash-up of Digg and Twitter (except all the content has been selected and rated by your mates). Alex Tew, founder and CEO of PopJam, describes the site like this:

Humour is best when shared. PopJam is about putting a social filter on humorous content. It’s like laughing with friends at the movies: you get validation from others. And you don’t have to surf around – everything’s in one place.

Mike Butcher of TechCrunch UK called it “a platform for funny”:

Popjam users can comment; click the ‘LOL’ button (akin to Digging or ‘Liking’ stuff on FriendFeed); and ‘re-post’ content. It would seem the re-tweeting concept is here to stay. The most re-posted and LOL’d stuff will get put into the PopJam ‘Funny Stuff’ section of the site. Every piece of funny content on PopJam has a permalink page and related content, so virality is in-built.

Since users earn points for posting funny stuff, the site also has a gaming element to it, along the lines of the Karate belt system, ending in ‘PopJam Ninja’ status.

So what’s the big deal? Honestly, I’m not sure. But the thing sure is addictive. It had me hooked for over an hour last night.

What do we have? YouTube funnies? Check. LOLcats? Check. Clever memes? Check. I guess we can all shut up shop now. We’ve reached The End of the Internet.

No post about PopJam would be complete without a gratuitous lolcat

Nah, Just kidding. There’s some way to go yet. Personally, I find the upload procedure a little cumbersome at the moment. I hope that isn’t putting off new visitors. And I’m told there are a number of new features in the pipeline, and that feature requests from users are welcome. (How about a Twitter feed, chaps?) But overall it’s a great site that does exactly what it says on the tin. And it has great potential.

Alex Tew has impressive credentials: he’s the guy behind The Million Dollar Homepage and the smash hit Sock and Awe game. But whether someone of even his talents can make PopJam a (profitable) success in the current climate, who knows. Then again, that’s not really the point, is it?

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